SCIENCE POPULARIZATION FOR SOCIAL DEVELOPMENT IN INDIA: A COMMUNICATION ANALYSIS OF CONTEXT AND APPLICATION (original) (raw)

Much of empirical research published so far on science communication analysed the problem from sociological or educational perspective, ignoring communication standpoints. Similarly, a large number of studies have overlooked the process of popularisation of science among rural people and the intricacies involved in such communication contexts. The present analysis attempts to provide a comprehensive overview of science and its evolution in historical perspective and the concept of public communication of science through various methods and channels focusing on their context and application.