Panama’s Consumer Behavior Research Project (original) (raw)
Related papers
2023
Everyone is a consumer in some way. The decision to purchase something involves a number of stages and is one of the most important aspects of consumer behavior. A brand has the ability to build a lasting effect on a consumer which may ultimately promote brand loyalty or drive repeat purchases. Due to the growing market uncertainty and competition brought on by the diversifying the products, the role of a brand is more crucial than ever in influencing the consumer decision making. That purchase choice, which is a crucial component of consumer behavior, is influenced by many different aspects. A customer chooses to be loyal to a brand because it satisfies important functional and emotional requirements or because they feel an emotional bond to it. On the other hand, reasonable conative patterns emerge when brand loyalty results from consistent product satisfaction. As a response, a customer continues to use or buy a particular brand. This is particularly relevant to the FMCG industry, where customers can choose from a wide range of goods. Thus, this study aims to look at role of brand loyalty in consumer purchase decision making in the context of processed food products sector in the fast moving consumer goods market in Sri Lanka. The author's desire to learn more about this segment was sparked by the fact that processed food consumption is increasing in Sri Lanka and the lack of existing study in the local context. Attitudinal and behavioral loyalty to a brand are the two independent variables that support the brand loyalty in this study. According to the findings, both have been discovered to have a good correlation with consumer purchase decisions in Sri Lankan FMCG sector. Being a qualitative study and at the same time a secondary research, the present study employed previous scholarly articles and corporate sources pertinent to the research topic to come into conclusions. Less emphasis should be placed on a company's image because that does not effectively influence customer purchasing decisions or behaviors, instead, efforts should be directed towards strengthening emotional bonds with customers as behavioral loyalty is known to be influenced by attitudinal loyalty and increasing brand awareness and interests through positive word of mouth and a strong social media existence are recommended based on the findings.
Consumers' characteristics and brand choice behaviour: Loyalty and consumption
Journal of Targeting, Measurement and Analysis for Marketing, 2007
His research includes distribution channels, tourism marketing, industrial marketing, service quality, brand equity, relationship marketing and market orientation. Bego ñ a Á lvarez Á lvarez is Assistant Professor of Marketing in the Department of Business Administration at the University of Oviedo, Spain. Her research includes prices, reference prices, sales promotion, consumer behaviour and brand choice.
2019
The orientation of products towards the needs and desires of the consumer is the basic principle of marketing in the modern era with the frequent changes and reclassifications in the field of the market. The knowledge of the consumer’s behavior by the enterprises is an essential condition for their success. In this article the practices of marketing that help in understanding the behavior and decisions that those who create the final demand for products and services make are highlighted. The main target of article is the investigation of situation consumer related to way of market and criteria that choose the consumers in order to buy a product. While the research methods that used in this work are content analysis, export conclusions for the use products from consumers, understanding results of the actions marketing and method of analysis and synthesis. Moreover, with this article becomes a great effort so the consumer understand how should operate and how can be best and more info...
Building a Purchase and Purchase Decision: Analysis of Brand Awareness and Brand Loyalty
2019
The retail business in Indonesia has now become an informal industry sector that is developing very quickly. Seeing this phenomenon, some retailers in Indonesia try to package the products they sell using their own packaging and brands or private labels. Over time, the development of private label product sales at the Alfamidi Store is still unsatisfactory and tends to stagnate. This study aims to determine the effect of brand awareness and brand loyalty on repurchase intentions and purchasing decisions. The design of this study was explanatory. The sampling technique in this study was on consumers who bought or consumed private label products at the Alfamidi Shop in Tangerang City and filled out the questionnaire using the accidental sampling method but still fulfilled the specified criteria. The sampling technique is Quota Sampling with the amount determined by the researcher. By using Quota sampling, we get a sample of 100 customers. Quantitative analysis method with SEM analysis...
A Study of Factors Affecting Consumer Behavior
2019
Purchaser Buying Behavior alludes to the purchasing conduct of a definitive purchaser. Numerous elements, specificities and qualities impact the individual in what he is and the shopper in his basic leadership process, shopping propensities, obtaining conduct, the brands he purchases or the retailers he goes. A buy choice is the aftereffect of every last one of these elements. An individual and a buyer is driven by his way of life, his subculture, his social class, his participation gatherings, his family, his identity, his mental factors, and so on furthermore, is affected by social patterns and his social and societal environment. By recognizing and understanding the elements that impact their clients, brands have the chance to build up a system, a showcasing message (Unique Value Proposition) and promoting efforts more productive and more in accordance with the requirements and mindsets of their target buyers, a genuine resource for better address the issues of its clients and in...
Branding of products is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that productrelated competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive toolssuch as brands. For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price-they represent the sum of all valuable qualities of a product to the consumer. Hence this paper refers to all such factors influencing the consumers especially women in both urban and rural markets and their brand preferences and loyalty towards FMCG goods.
2016
FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge the realistic differences between the Urban and Rural households for the various selected products. Here the selected products includes-Television, Refrigerator, Cell phone, Hair oil, Shampoo, Soap, Toothpaste, Edible oil and Detergent Powder. For the comparative study of the Urban and Rural customers researcher have done the survey of the 60 of urban households and 60 of rural households. Descriptive Research Design was used. Where both Primary data and Secondary data were collected and analyzed. In the collection of primary data Personal interview of urban and rural households (nearby of Vadodara) through the Questionnaire tool were used. For these selected products, in the urban area high brand diversity compared to the rural area were found. From study it was found that there are brand differences between the urban and rural households for the each selected products. The urban househol...
Consumer Behavior towards Decision Making and Loyalty to Particular Brands
Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers of green tea manufacturers around the world especially in Thailand. This industry has overwhelmingly expanded due to high consumers demand and purchases. Previous studies show that the market of green tea beverage in Thailand is worth nearly 9000 million baht. The most popular green tea brand in Thailand known as " Oishi " accounts for over 50% of the total market share and as a result of the growing demand for this product, its market worth and benefits to the consumers, there is need to look at the consumers' behavior towards the product. Hence, the purpose of this study is to explore the determinants of consumer behavior and decision making towards loyalty to Oishi green tea. A survey method using well-constructed questionnaire was administered to 50 consumers. The researchers utilized the Statistical Package for Social Sciences (SPSS version 19.0) as data analysis tool to run the analysis such as the Chi-square and correlation analysis. The findings of this study shows that the factors influencing Thai consumer decisions toward Oishi beverage green tea are perception values (brand awareness, brand association and brand loyalty) and perceived quality. In addition, there is a positive link between decision making and consumer loyalty behaviors which are re-purchasing and word-of-mouth behavior. This study discovered that apart from the four main factors well-thought-out in the literature review, there are other numerous factors (such as convenience to buy, taste, flavors, price and packaging) that influence consumer decision to buy and consume the Oishi green tea. Based on these findings, this study provides consciousness for further marketing research development and also the strategies for planning an efficient marketing strategy in responding to consumer needs.
RA JOURNAL OF APPLIED RESEARCH
Recent economic growth trends in Africa have heightened industry awareness of the market potential of many African countries including Zambia. As a result, academics are becoming increasingly interested in learning about African customers' attitudes, tastes, and behavior. The majority of the investigations on the factors affecting consumer behavior have been done predominantly from the Western marketing viewpoints, and the results have been informative in the sense that they confirmed and extended existing marketing models. In view of this, this paper brings out the Zambian perspective of consumer buying behavior. There has been an increase in the sale of imported FMCGs in Zambia, hence this motivated the investigation on the factors that motivate consumers when buying the products. The results indicate that quality, price, and availability influence consumer buying behavior in Zambia. The results further suggest that consumers in Zambia prefer imported FMCGs. The recommendation...