Brand community or electronic word-of-mouth: what's the goal of company presence in social media? (original) (raw)
Related papers
Journal of Eastern European and Central Asian Research (JEECAR)
Journal of Global Scholars of Marketing Science, 2019
Journal of Creative Communications, 2019
Consumer's Participation on Brand Pages on Facebook
Management Dynamics in the Knowledge Economy
The Effect of Promoting Brands through the Facebook Network
Postmodern Openings, 2017
How virtual brand community traces may increase fan engagement in brand pages
Business Horizons, 2017
How Word of Mouth in Social Media Affects Attitudes Toward Brands
China-USA Business Review, 2018
Using Facebook Brand Communities to Engage Customers: A New Perspective of Relationship Marketing
PEOPLE: International Journal of Social Sciences, 2016
CHB Effects of Social Media Based Brand Communities Aprl20
ALL EYES ON ME: WHO IS REALLY LEADING THE INFLUENTIAL SHOW IN ONLINE BRAND COMMUNITIES?
Managing the Paradox of Growth in Brand Communities Through Social Media
2016
Advertising in the World of Social Media-Based Brand Communities
Handbook of Research on Effective Advertising Strategies in the Social Media Age, 2015
Social Media Effects in Virtual Brand Communities
International Journal of Systems and Service-Oriented Engineering, 2016
Who Are Fans of Facebook Fan Pages? An Electronic Word-Of-Mouth Communication Perspective
International Journal of Cyber Society and Education, 2014
Networked narratives: Understanding word-of-mouth marketing in online communities
Journal of …, 2010
Redefining Online Social Network and Its Influence on Word of Mouth Marketing
Proceedings of the 2011 (2nd) International Conference on Engineering, Project, and Production Management
Brand Evangelism among Online Brand Community Members
International Review of Management and Business Research, 2016
Friends with benefits Can firms benefit from consumers' sense of community in brand Facebook pages
2012
Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers
The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media
International Journal of Business and Management, 2014
Let them talk! Managing primary and extended online brand communities for success
Business Horizons, 2012
Fostering Consumer–Brand Relationships through social media brand communities
Journal of Marketing Communications, 2021
Effectiveness of Building Brand Image through Facebook Fanpages
Journal of Advances in Information Technology, 2016
Online brand communities: Constructing and co-constructing brand culture
Sharon Schembri, Lorien Latimer
The Effect of Social Networking Based Brand Communities and Brand Love, on Brand Loyalty
SMART Journal of Business Management Studies, 2014
Journal of Indonesian Economy and Business
Mediation of Online Brand Community on the Relationship of Social Media and Purchase Intention
International Journal of Scientific Research and Engineering Development, 2021