Analyses of Gen Z’s Perceived Environmental Knowledge and Intention to Use Eco-Friendly Shopping Bags (original) (raw)
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International Journal of Multicultural and Multireligious Understanding, 2020
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Environmentally aware consumers are a reality. Young consumers, specifically Gen Zers, are key given their role in sustainable behaviour and in influencing their peers and other generations. In purchases of everyday products, consumers may rely on immediate cues to facilitate their decisions. Additionally, they may face tradeoffs between eco-friendliness and the product's perceived convenience and usability. The study investigates the influence of Gen Zers' perceptions of packaging sustainability and ergonomics in their environmental attitude and intention to purchase products. It provides an alternative perspective to the attitude-behaviour gap and managerial insights regarding packaging as an information cue to everyday products.
Awareness Of Eco-Friendly Products And Their Effect On The Environment: A Survey Based Analysis
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Green consumerism is linked to sustainable development or sustainable consumer behaviour. It is a way of living that safeguards the environment for both the current generation and the one to come. It holds consumers accountable or shares accountability for addressing environmental issues through the adoption of environmentally friendly practices, such as the use of organic products, clean energy, and the decision to purchase goods made by businesses with little to no environmental impact. The promotion of sustainable economic growth is anticipated to be fueled by green development. "Green consumerism" is the term used to describe the consumer demand for goods and services that were created in a way that was ecologically friendly, particularly one that involved recycling and safeguarding the planet's resources. Or, to put it another way, green consumerism is the creation, promotion, and usage of goods and services based on their favorable effects on the environment. The two main factors influencing consumers' green purchase behaviour have been identified as their environmental concern and the functional qualities of the products. The primary predictors of consumers' green purchase behaviour are discussed in the article with the help of data collected and analyzed. In this research study, a total number of 521 usable questionnaires were collected from the respondents around the world and mostly from India. A total of twenty-one questions were asked from the month of February 2023 to April 2023. Data analysis, utilizing the Statistical Package for Social Sciences, highlights the predictors of consumers' green purchase behavior, contributing valuable insights to the understanding of sustainable consumer choices.
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To maintain environmental sustainability can be managed and resolved by changing human behavior, especially by reducing plastic waste. This study investigated whether natural environmental orientation, environmental knowledge, environmental concern, and environmental attitude affect the extent to which millennials avoid or reduce the purchase of single-use plastic tableware, food with plastic packaging, and plastic water bottles called Willingness to Reduce Plastic Waste (WRPW). This study used quantitative using the purposive sampling method. Data collection techniques using online questionnaires were sent to respondents with criteria for educated millennial Muslims at Islamic universities in East Java, Central Java, and West Java. The survey was conducted for three months and obtained 369 respondents. The questionnaire is processed by using SEM analysis with Smart PLS. The results show that environmental knowledge provides a direct and an indirect effect on willingness to reduce p...
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