Analyses of Gen Z’s Perceived Environmental Knowledge and Intention to Use Eco-Friendly Shopping Bags (original) (raw)

Objective-This study aims to find out how generation Z perceives environmental knowledge in relation to their intention to use environmentally friendly shopping bags. Methodology-This study collected primary data from respondents via questionnaires. A 54-respondent online survey is sent throughout East Java, with a focus on Pasuruan city, in order to achieve the study's goal. Findings-The results demonstrate that consumer attitudes are significantly influenced by environmental knowledge, which results in the intention to use environmentally friendly shopping bags. Novelty-This study extends the literature by examining and demonstrating that perceived environmental knowledge and environmental awareness may contribute to attitude toward using environmental-friendly shopping bags.