The Impact of Creating a Business Intelligence Platform on Higher Education (original) (raw)
Advances in data mining and database management book series, 2019
Abstract
In today's ever-changing global environment, the higher education industry is facing many diversified and evolving challenges and its landscape is becoming more competitive, dynamic, and complex. To proactively operate in such a changing and complicated environment, innovation, creativity, information, and knowledge represent key competitive edges that need to be introduced, cultivated, and managed effectively. The American University in Cairo (AUC) is a leading institution of higher education in the Middle East North Africa (MENA) region that recognized early on the power of knowledge and the need for a paradigm shift in management that capitalizes on innovative information and communication technologies. Accordingly, the university embarked on an ambitious journey as the first higher education institution in Egypt to build a state-of-the-art business intelligence (BI) platform that would support proactive, informed decision-making as a distinctive and sustainable competitive advantage.
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