The Antecedents of Purchasing Intention on Electric Vehicles in Indonesia (original) (raw)
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Factors That Increase Purchase Intention of Electric Cars in Jakarta
International Journal of Application on Economics and Business
Global warming has become an issue for the whole world until now. The cause of global warming is air pollution produced by engine fuels from various automotives that can produce carbon dioxide. This encourages people to be more concerned about the environment, including the automotive industry. The rise of the movement to care for the environment encourages automotive companies to make electric car products which can be a solution to reduce pollution. In recent years, electric cars have started to enter the market in Indonesia. However, this is not well received by the Indonesian people. This is related to the low purchase intention of the electric car itself. The purpose of this study was to determine empirically the effect of attitude, subjective norm, perceived behavioral control, and price sensitivity on consumer purchased intention of electric cars in Jakarta. This study uses data collected from 153 respondents who are people who at least are undergoing undergraduate studies an...
Sustainability, 2022
Electric vehicles can be a solution to certain social problems in Indonesia, such as pollution and an increase in consumption of energy from fossil fuels, which cannot be met by domestic production. The discussion of the TPB theoretical model, UTAUT2, and risk perception, using the structural equation modeling (SEM) method, in this study aims to provide an overview of the factors that drive interest in adopting electric vehicles in Indonesia. Data were collected from 526 respondents in various cities located in Indonesia. The results showed that the model can estimate the study variables adequately. The constructs of TPB such as attitude toward use (ATU), subjective norm (SBN), and perceived behavior control (PBC) positively affect interest in using electric vehicles. Meanwhile, ATU is influenced by performance and effort expectancies, hedonic motivation, price value, as well as functional, financial, and social risks. Another factor, known as PBC, is influenced by certain facilitat...
Analysis of Indonesian Society’s Preferences for the Presence of Electric Vehicles
International Journal of Professional Business Review
Purpose: This study was to determine the preference of the Indonesian for the presence of electric vehicles. In addition, can provide information to EV manufactures, they can produce EV according to the preference of Indonesian. Theoretical framework: This study is a development of previous studies, which was measured through five attributes: purchase price, driving range, availability of charging station, incentive policies, and type of vehicle load. Design/Methodology/Approach: This research is quantitative. Moreover, a questionnaire was used to collect data for this research. The data where then processed using conjoint analysis techniques with SPSS Version 27 software. Findings: The results demonstrated that price was the most important attribute,
The study aimed at testing the effect of green marketing and green advertising on green brand image and purchase intention. The type of research used is causal associative research with a quantitative approach. The data collection method used a sample survey method. The number of respondents in the study was one hundred respondents and the sampling technique used in this study used convenience sampling. The analysis tool used is Path Analysis using SmartPLS. The results of the analysis show that: First, the better the green marketing, the better the Green Brand Image created by Electric Cars. Second, the better the Green Marketing, it does not affect the level of purchase intention of electric cars. Third, the better the green advertising, the better the Green Brand Image created by electric cars. Fourth, the better the influence of Green Advertising, it does not affect the level of Purchase Intention of electric cars. fifth, the better the influence of the Green Brand Image, the higher the level of Purchase Intention for electric cars.
This study examined purchase intention of environment-friendly automobile by investigating the interrelationships between the consumers' environment responsibility feeling, values, knowledge, perceptions of environmental advertisement and environment-friendly automobile. The results showed that, environmental knowledge has no significant influence on consumers' perception of the environmental advertisement. However, it has a significant influence on the perception of the environment-friendly automobile. Consumers' environment responsibility feeling and values have significant influence on perception of the environmental advertisement and product. Finally, the perception of the environmental advertisement has no effect on purchase intention of environment-friendly automobile, but the perception of environment-friendly automobile can affect purchase intention.
Engineering, MAthematics and Computer Science Journal (EMACS)
The primary goal of the thesis was to examine the factors that affect the willingness of people in Indonesia to adopt Electric Vehicles (EVs). Given the pressing need in Indonesia to address energy shortages and reduce greenhouse gas emissions, this research aimed to investigate the elements that influence people's inclination to use EVs. In this study, questionnaires were used as a means of measurement. Respondents were provided with a brief explanation before completing the survey. Using an extended TPB (Theory of Planned Behavior) model, the research analyzed the adoption intentions of 310 respondents from Indonesia, following a minimum sample guideline of 200. The collected data was analyzed using smartPLS4 to extract insights. The empirical analysis of the research focused on five key factors: attitude, subjective norms, perceived behavioral control, environmental concern, and moral norms. Notably, the empirical results showed that while attitude had an insignificant impact...
Objective-This research seeks to examine the purchase behaviour of environment-friendly automobiles. It also identifies the key factors affecting the purchase intention of green vehicles. The study adopted a quantitative approach, and primary data was analysed on Smart PLS3. The researcher utilised a non-probability sampling technique to select the most appropriate sample for this study. This type of sampling is also known as purposive sampling, deliberate sampling, and or judgement sampling. Independent variables of this study include environmental attitudes such as; environmental knowledge, environmental values and responsibility feeling. These variables were tested against purchase intention, which is regarded as a dependent construct of this study. Finding-Based on the findings, all the proposed hypotheses of this study are proven significant. Environmental knowledge has a positive effect on environmental values. Environmental values have a significant effect on the formation of a responsibility feeling. Responsibility feeling has a significant effect on the purchase intention of green vehicles. Novelty-Individuals who possess adequate knowledge about their environment are likely to develop environmental values, which then transforms into a responsibility feeling towards the environment and then predict the purchase intention of environment-friendly automobiles. Citizens should thus be equipped with adequate knowledge about environmental issues, through formal and informal education, and through socialization agencies and awareness campaigns, as this will help in boosting pro-environmental and sustainable human behaviours. Type of Paper: Empirical. JEL Classification: O31, O32, O33.
Journal of Business Studies, 2020
Even though fast development in the global economy and technology has accelerated human civilization, it has also caused enormous damage to the global natural environment. Among the several environmental issues, air pollution is a major pollution problem around the world. The vast increase in private car usages is one of the major reasons for air pollution. In order to prevent such threats one solution is moving to cleaner energy vehicles. However, the rate of adoption of cleaner energy vehicles, such as electric cars, is still low. It is therefore vital, to investigate the factors that influence consumer green purchase intention towards electric vehicles. On the other hand, although green marketing and green consumer behavior have been major interest in today's research field, a careful study of the literature reveals that the green purchase towards the electrical vehicle has not been thoroughly investigated. Therefore,the purpose of this study is to determine a clear understanding of factors that influence consumer green purchase intention towards electrical vehicle. The research philosophy of the current study is a positivist research paradigm and follows a deductive approach. A quantitative study was conducted using the questionnaire as the primary data collection method and the data was obtained from 215 respondents. The findings of the present study reveal that consumer attitudes towards the electric car, social influence, environmental knowledge and price have a significant impact on green purchasing intentions. Furthermore, social influence has been identified as the salient factor of green purchase intention of the electric car.
Factors Influencing Purchase Intention on Electric Vehicle: A Conceptual Framework
International journal of academic research in business & social sciences, 2023
In most developing countries such as Malaysia, motorized vehicles are the major contributors to air pollution in urban zones. Air pollution is a silent killer as it infiltrates the vital organs, leading to serious diseases and death. Recently, Electric vehicles are now widely considered as a way out alternative to the conventional transportation system. Scholars claims that EVs have a considerably more effective powertrain and are less expensive to maintain. In the same vein, Electric vehicles (EVs) in Malaysia are gaining more attention and interest from the public. However, the electric vehicle's exposure, awareness, and sales are still low compared to other Countries. Hence, it is pertinent for this study to identify the robustness and generalizability of the technology acceptance and technology readiness in assisting consumers from buying an electric vehicle. Thus, this study aims to explores the factors that influence purchase intention on electric cars in Malaysia. This study is in line with the
Malaysian perception and attitude towards electric vehicle
It is noticeable that environmental problems are now becoming global issue. Automotive industries are one of the major contributors to environmental problems. Harmful gases released and waste of automobile polluted the quality of air and damaging the environment. Because of excessive consumption of fossil fuels leads to greenhouse gases emission and causing various environmental problems. Since Malaysia's automotive production increasing rapidly compared to other Asian countries. Therefore, there is a pressing need to examine Malaysian vehicle users' level of intention, major factors to influence to buy and barriers for green technology. Hence, the aim of this research paper is to investigate vehicle users' level of intention, major influencing factors and obstacles to purchase green car in Malaysia. The findings of this study indicate that there is a significant relationship between age group, education and attitudes towards EVs. It also revealed that the significant relationship between purchase intention and demographic variables such as age group, education and gender. Therefore, the results from this study can be used to provide important insights for policymakers in developing programs or projects to increase consumers' awareness, removing obstacles and focus on major influential factors for having environment friendly automotive industries in Malaysia.