EFFECTS OF SOCIAL MEDIA ON PUBLIC RELATIONS IN STATE AGENCIES: A CASE STUDY OF KENYA REVENUE AUTHORITIES (KRA) (original) (raw)

Kenyans have increasingly spent more time on social media and blog sites over the years. Many companies have also taken notice and are beginning to plug themselves into these outlets globally. The world’s leading on-line competitive service, social media have replaced pornography as the number one use of the Internet. Because of the escalating fame of these new technologies, it is important to examine the impact they have on the public relations practice. Social media is giving rise to a new style of communications that is characterized by conversation and society. It is significant to understand these new channels of communication in order to effectively utilize them as a means of communication with the public as well as to know what implications they bare on public relations practice.