Catalyzing creative tourism in small cities and rural areas in Portugal: The CREATOUR approach (original) (raw)

This paper presents the CREATOUR project, which aims to catalyze the development of creative tourism in small cities and rural areas of Portugal. By addressing the challenges posed by overtourism in larger urban centers and the need for sustainable tourism practices, the project brings together 40 pilot organizations to promote localized, authentic tourism experiences. It explores the concept of creative tourism as a response to the commodification of cultural experiences and emphasizes the importance of community involvement and the enhancement of local quality of life.