Social purchasing and the influence of social networking: a conceptual view (original) (raw)
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Internet has enabled businesses to offer their merchandise through web-based applications, of which recent phenomenon includes online social networks (OSNs). This paper studies the influence of OSNs through the lens of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioural control (PBC) to find out how these influence participants of OSNs continuance buying intention. A model of IS continuance intention of web-based application was develop to test the above factors. The results show that trust in OSN is based mainly on the degree of the social relations that users have with their vendors because they are members on the network, on top of their experiences of web service use. US was influenced by PBC while US also influenced SN and PT with PT exhibiting a strong relationship with SN.
The purpose of this study is to investigate the influence of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioural control (PBC) from the perspective of online social networks (OSNs) and how these factors influence continuance intention of OSN particpants who have ever been influenced to buy on this platform to continue buying from OSNs. Online survey was used to collect data from people who have ever used OSNs to buy, at least once. The WarpPLS 4.0 was used to analyse measurement and structural models resulting in significant evidence in support of PT, SN and US as predictors of OSN continuance intention, different from the traditional web-based transactions. For instance, trust in OSN is revealled to be based mainly on the degree of the social relations that users have with their vendors because they are members on the network, on top of their experiences of Web service use. US was influenced by PBC, while US also influenced SN and PT with PT exhibiting a strong relationship with SN. This results have practical implications for individuals desiring to engage in commercial activities on OSNs.
Journal of Governance and Regulation, 2015
The purpose of this study is to investigate the influence of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioural control (PBC) from the perspective of online social networks (OSNs) and how these factors influence continuance intention of OSN particpants who have ever been influenced to buy on this platform to continue buying from OSNs. Online survey was used to collect data from people who have ever used OSNs to buy, at least once. The WarpPLS 4.0 was used to analyse measurement and structural models resulting in significant evidence in support of PT, SN and US as predictors of OSN continuance intention, different from the traditional web-based transactions. For instance, trust in OSN is revealled to be based mainly on the degree of the social relations that users have with their vendors because they are members on the network, on top of their experiences of Web service use. US were influenced by PBC, while US also influenced SN and PT with PT ex...
Internet has enabled businesses to offer their merchandise through web-based applications, of which recent phenomenon includes online social networks (OSNs). This paper studies the influence of OSNs through the lens of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioural control (PBC) to find out how these influence participants of OSNs continuance buying intention. A model of IS continuance intention of web-based application was develop to test the above factors. The results show that trust in OSN is based mainly on the degree of the social relations that users have with their vendors because they are members on the network, on top of their experiences of web service use. US was influenced by PBC while US also influenced SN and PT with PT exhibiting a strong relationship with SN.
Online Social Network (OSN) is a web 2.0 enabled technology that permits OSN participants to interact with both old and new friends initially. This model of OSN ventured into conducting business activities on platforms, which resulted in many springing up but not surviving, yet the explosion of business activities on these platforms continuous to grow. It is therefore important that OSN practitioners and researchers understand the key determinants of OSN business transaction and continuance intention propellants. The purpose of this paper is to establish the factors that determine OSN participant’s continuance intention to do business on OSN platform. The research framework is grounded in an extended expectation-confirmation model (ECM). An online survey model was used to collect 300 valid responses from OSN participants who have ever conducted business using OSN. A partial least square version 2.0.M 3 (PLS) and WarpPLS 4.0 were deployed to perform CFA analyses and structural equation modelling, respectively. The emerging results provide significant evidence in support of the five out of nine factors tested against the hypotheses proposed, namely: Perceived Behavioural Control (0.01), Satisfaction (0.14), Expected Benefit (0.15), Social Norms (0.24), and Habit (0.31), as the main determinants of OSN continuance intention.
International Journal of Data and Network Science, 2022
This research aimed to investigate the impact of social commerce on online purchase intention. The mediation role of trust in social network sites between social commerce and online purchase intention was explored. Dataset obtained from 467 Jordanian users of social network sites. PLS-SEM was conducted for analysis purposes. The findings reveal that social commerce and trust in social network sites directly affect online purchase intention. The findings have additionally shown that trust in social network sites has a mediating role between social commerce and online purchase intention. The main recommendation to companies is to derive significant benefits from social commerce and consider them to maximize the potential level of online purchases. Suggestions for further studies are mentioned at the end of the study.
A Review of Online Social Network Hypotheses for Business Continuance Intention
Online Social Networks (OSN) have come but could not survive, yet the explosion of business activities on such platforms continuous to surge high, giving advantage to the bold entrepreneurs. It is therefore a practical requirement that practitioners and researchers understand the key determinants of costumers’ online social network business activities and continuance intention. An exploratory literature research to examine OSN continuous intention of business participants on OSN revealed that the practice of doing business on social network has come to stay and the following factors are the likely drivers for this new business model: perceived trust, perceived ease of use, confirmation, Habit, social norm, perceived behavioural control, expected benefit and satisfaction are the most probable factor that can lead to online social network (OSN) continuance intention. This paper throws light on the above listed OSN influencing factors and the likely emanating model.
The Determinants of Purchase Intention in Social Commerce
Jurnal Manajemen Bisnis, 2023
Research aims: The research aims to determine the determinants of purchase intention in social commerce. Design/Methodology/Approach: The population of this study was online shoppers. Questionnaires were distributed in Google Forms through various platforms. The sampling technique employed purposive sampling by drawing samples from 372 respondents. The data had been confirmed for their reliability and validity. The data analysis methods utilized were both quantitative and descriptive. Then, Structural Equation Modeling (SEM) was used for quantitative analysis. Research findings: The research uncovered that trust, attitude, and perceived usefulness significantly affected purchase intention. Then, the trust had a significant effect on attitude. Perceived ease of use also significantly affected subjective norms and perceived usefulness. However, this study highlights that subjective norms and alternative evaluations did not affect purchase intention. Theoretical contribution/Originality: This research enriches the reading of researchers on related subjects. Another contribution is that this research demonstrates that strengthening trust, attitude, and perceived usefulness in social commerce will increase purchase intention. Practitioner/Policy implication: This research will help other researchers, managers, investors, and government consider how social commerce opportunities can drive customer purchase intention. Research limitation/Implication: Since this research only discussed social media popular today, further research can discuss other developing social media. In addition, this study only discussed several variables affecting purchase intention. Hence, subsequent research can explain the role of artificial intelligence in encouraging purchase intention in social commerce.
The role of trust and its impacts on consumer satisfaction in the context of social commerce
Journal for Research on Business and Social Science, 2020
The term "social commerce" is used to describe a subgroup of e-commerce that uses social media to allow users to share input, thus helping them make decisions about whether to purchase services and products. This study explores the relationships that affect consumer satisfaction in the context of social commerce. The relationships between trust and other factors associated with it, as well as the role trust plays in affecting consumer satisfaction in social commerce, were measured using a survey method. A total of 314 students from Saudi Arabia at Saudi Arabia's UBT University and at various Australian universities were surveyed. To test the structural model, as well as to study the relationship between variables, the researchers used partial least square (PLS). The results showed five constructs as having a significant relationship with consumer satisfaction: trust, communication, information quality, reputation, transaction safety and word of mouth (WOM). This research also recognizes that in the social commerce field, the factors that influence trust may be different compared to those that influence the consumer in face-to-face transactions. This research is expected to help businesses devise effective sales strategies, and ultimately build successful social commerce businesses. The results obtained from this study will add depth to existing literature relating to social commerce, and will also serve as an opportunity for future researchers to delve more deeply into the different factors that correlate with trust in social commerce.
2017
The rapid growth of social networking sites (SNSs) has led to a change in marketing strategies and purchase behaviour of consumers. Drawing on the Extended Unified Theory of Acceptance and Use of Technology, a theoretical basis for the online buying intention based trust, performance expectancy, hedonic motivation, habit, social influence and effort expectancy constructs was examined. The data came from a sample of 370 students who had a prior experience in online buying. It was found that habit, hedonic motivation and performance expectancy were significant predictors of buying intention; however, effort expectancy and social influence did not significantly predict purchase intention. Habit had stronger influence on buying intention for customers with a high level of trust, whereas hedonic motivation and performance expectancy had a higher effect for customers with a low level of trust. Theoretical and practical implications of the findings are discussed.