Competitive intelligence and org. performance in Nigeria telecommunication industry (original) (raw)
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Competitive Intelligence Information: A Key Business Success Factor
Journal of Management and Sustainability, 2014
Competitive intelligence (CI) plays a significant role in business management and practice. Management of companies have relied on competitive intelligence information to support decisions to give them an edge over their competitors. Companies use intelligence information to stay abreast and be in tune with the business environment. The purpose of this study is to understand the role of CI, the sophistication and intensity attached to it and examined the degree of knowledge of the processes in a firm. The exploratory study used triangulation and a survey to meet its objectives. Due to the sensitivity of the schedule, only 15 personnel were assigned to this task in the organization. The results indicate that XYZ Company is aware of the role and importance of CI but it is yet to fully utilize its potential. A major finding is that no single coherent CI process is being followed but rather a series of 'adhoc' measures are used. This implies that there is the need to develop systematic procedures for generating CI data and streamline the processes used in analyzing such information. The proposition is that though CI information is widely known and used, firms in Ghana do not follow precise tried and tested processes and there is the need to monitor the trend.
Performance is critical for every listed firm, as it enhances shareholder's value and capability to generate earnings from invested capital. Some of the firms listed on the Nairobi Securities Exchange (NSE) have been performing poorly as indicated by the rising number of firms issuing profit warnings. The competitive business environment is continuously working to drive down the rate of return on invested capital. To counter these competitive forces, firms have resorted to gathering information at their disposal and converting it into competitive intelligence through analysis and human judgment. Competitive intelligence can be viewed both as a process and a product. As a process, it is the set of legal and ethical methods for collecting, developing, analyzing and disseminating actionable information pertaining to competitors, suppliers, customers, the organization itself and business environment that can affect a company's plans, decisions and operations. Competitive intelligence as a product is information about the present and future behavior of competitors, suppliers, customers, technologies, government, market and the general business environment. This study sought to determine the moderating effect of organizational factors between competitive intelligence practices and performance of firms listed on the NSE. Firm performance was evaluated using both financial and non-financial measures. The findings indicate that organizational factors specifically organizational culture, organizational structure and managerial attitudes toward competitive intelligence were found to moderate in the relationship between the competitive intelligence practices and performance of firms listed on the NSE, Kenya.
The Role of Competitive Intelligence on Nigeria's Economic Development
International Journal of Economics and Business Management, 2024
This research paper investigated the role of competitive intelligence in guaranteeing competitive advantage against rival firms and ascertaining its contribution to Nigeria's economic development. In the constantly changing business environment of modern business, competitive intelligence is a potent surviving strategy against turbulence that will amount to business failures. This study adopted a qualitative research methodology through the extant and systematic exploratory review of literature to carry out this study, which is modified to understand the motivations, viewpoints, theories, and views of scholars in order to address the study issue. This study relied on a secondary source of data. This study discovered and subsequently concludes that competitive intelligence in business organizations helps organizations to have a competitive advantage with rival firms through organizational financial return on assets (ROA) and return on equity (ROE), as well as profitability, and contributes massively or significantly to Nigeria's economic development. Technology-based competitive intelligence is highly recommended for business organizations for the fast-tracking and analysis of information, which guarantees the competitive advantage of the firms and, in the long run contributes to Nigeria's economic development. Secondly, business organizations should devote more funds to competitive intelligence in their organizations to guarantee competitive advantage.
2012
The process of collecting, storing and analyzing information about the competitive arena results in the actionable output of intelligence ascertained by the needs prescribed by an organization. The relevance of monitoring, understanding and responding to competitors has long been recognized as a significant aspect of marketing activity, yet analysis of the competitive environment seems often to be subordinated as greater emphasis is placed on understanding customers and consumers. This study sought to investigate competitive intelligence practices of banks in Kenya with a specific focus on Equity bank. The study employed a case study design. The target population of this study was staff working at Equity Bank in Nairobi including top management, middle level management and low level management, of 60 was selected for the study. The stud used a questionnaire to collect primary data. The data was analyzed using both qualitative and quantitative techniques. The study found that for gre...
Impact of Competitive Intelligence on Organizational Performance
Journal of Applied and Emerging Sciences, 2012
Competitive intelligence has been an important tool for measuring organizational success, decision making and performance of employees in past decades. Its contribution in literature is worthy some. On the other hand organizational performance is an essential aspect for an organization in current uncertain business environment. With increased competition, limited resources and increased uncertainty, organizations are seeking better and competent ways for improving their own productivity. It is necessary then for organizations to identify those factors which can affect long term productivity and success. The objective of current study is to investigate the relationship between competitive intelligence and organizational performance. Self-administered questionnaire with five point Likert scale is used for identifying the relationship between independent variable, competitive intelligence and dependent variable organizational performance. Sample selected comprises 100 managers from 10 leading banks in Islamabad. Regression and correlation analysis are applied resulting in significant and positive relationship between the variables of the study.
Competitive intelligence and marketing effectiveness in
2009
The purpose of this paper is to assess the impact of competitive intelligence on the marketing effectiveness of corporate organizations. While much empirical works have centered on marketing effectiveness, the generalizability of its relationship to competitive intelligence in the Nigerian context has been under researched. A 36-item survey questionnaire to measure competitive intelligence and marketing effectiveness was developed and 108 corporate organizations in Nigeria were selected from the gazette of Nigeria stock exchange as sample of this study. Postal survey was conducted with key informants in the organizations. Returned instruments were analyzed using multiple regression and non-parametric correlation through the use of the Statistical Package for Social Sciences (SPSS) version 12. The results of the study reported in this paper validated the earlier instruments and finds strong association between competitive intelligence and marketing effectiveness of corporate organizations in the Nigerian context. The main finding of this study is that competitive intelligence lead to marketing effectiveness in corporate organizations in Nigeria. The implications of the results of this study are clear for scholars and managers. For managers this paper has implications on the investigation of the link between competitive intelligence and marketing effectiveness of corporate organizations in Nigeria. In the first place, this paper provides a direct test of the applicability of a western management paradigm to Nigeria marketing system different from other cultures. This paper significantly refines the body of knowledge concerning the impact of competitive intelligence on marketing effectiveness in the Nigeria context. This paper will, no doubt, contribute to the body of existing literature on competitive intelligence and marketing effectiveness.
International Journal of Business, Economics & Management, 2018
The study sought to determine the effect of strategic intelligence on technological know-how in a manufacturing firm, ascertain how innovation promotes brand reputation in the manufacturing firm and examine the extent of the relationship between human intelligence and employee loyalty in the manufacturing firm. The study had a population size of 1258, and of which a sample size of 303 was realized using Taro Yamane's formula at 5% error tolerance and 95% level of confidence. The instrument used for data collection was primarily questionnaire and interview. Out of 303 copies of the questionnaire that were distributed 283 copies were returned while 20 were not returned. The survey research design was adopted for the study. The hypotheses were tested using Pearson product moment correlation coefficient, chi-square, and simple linear regression statistical tools. The findings indicated that strategic intelligence significantly affects technological know-how in Nigeria manufacturing firm (r = 0.602; F = 3. 426E3; 1 = 4.426; p <0.05). Innovation significantly relationship affects brand reputation in the Nigeria manufacturing firms (X2 0 = 68.270 is greater than the Chi-square table value X2 1 = 9.49; p< 0.05). There is a significant relationship between human intelligence network and employee loyalty in the manufacturing firm (r = 705, P<05). The study concluded that competitive intelligence is a vital tool for strategic planning and competitive advantage. The study recommended that there should be an adequate investment in competitive intelligence process, facilities, and activities by manufacturing firm so as to be innovating in their product, services and competitive dispositions. In implementing competitive intelligence in an organization, employees should be equipped with the knowledge, skill and technical know-how of handling intelligence product.
COMPETITIVE INTELLIGENCE AND ORGANISATIONAL CULTURE OF NIGERIAN BANKS: A REVIEW
Competitive intelligence and organisational culture of Nigerian of banks in Nigeria have been studied and a clear link between them has been established by certain studies. The main aim of this research is to review competitive intelligence and organisational culture in a turbulent business environment. Other specific objectives are; to examine if there is need to understand competitors as well as customers through competitor analysis for long-term survival of the firm, to examine if organisational culture, norms and value enhances organisational survival, and to examine if there is need for balancing customer and competitor orientations in becoming a truly market-cantered organisation. Extant literature review methodology was adopted for the study. The paper shows that there is need to understand competitors as well as customers through competitor analysis for long-term survival of the firm, organisational culture, norms and value enhance organisational survival and there is need for balancing customer and competitor orientations in becoming truly a market-centred organisation. The paper recommends that Organisations should ensure that they constantly monitor the movements of their competitors in the industry, so that they can always counter act in order to maintain the leadership position in the market.
International Journal of Humanities and Social Science, 2019
In a competitive environment, the use of information and Organizational and Competitive Intelligence (OCI) should be adopted by organizations as a strategy to seek a competitive advantage. In this context, new Information and Communication Technologies (ICT) as well as the improvement of current ones, and the need for organizations to remain economically, socially and environmentally sustainable, also add value to business strategies, making organizations more competitive. The objective thus of this work is to propose an integrated framework composed of guidelines, based on the concepts of OCI, ICT, and Sustainability, which can be used by organizations in the search for competitive advantage. The study is characterized as exploratory research and the data collection is based on a literature review. As a result, six guidelines that make up the proposed integrated framework are presented and exemplified.