Contemporary Leadership Challenges in Hospitality Organizations in Times of Uncertainty and Change (original) (raw)

Traditional approaches to leadership in the hospitality industry are becoming less and less effective in engaging, empowering and energizing its workforce of today, especially when taking into account the growing complexity of the contemporary world and its associated political, cultural, economic and environmental dimensions. As the importance of hiring a highly motivated and educated workforce becomes paramount in creating a competitive organization, it is imperative that hospitality providers implement the best leadership styles in order to boost employee satisfaction and retention. Addressing a dearth of information in the literature, the purpose of this paper is to provide exploratory research regarding the most effective leadership approaches employed by frontline managers in hotels operating in volatile environments; those hotels, for example, that are located in highly seasonal locations. Front-line employees at ten Dubrovnik, Croatia hotels, hotels operating in a highly sea...