Impact of a CSR Program on a Company's Image and Reputation:A Case Study (original) (raw)
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Of late, Corporate Social Responsibility, or CSR, has become a common practice among many businesses. Though there is no detailed measurement available on the impact of these practices on business performance, CSR is believed to have a positive relationship with a company's goodwill and also be a mean to a more profitable operation. This article presents some empirical evidence that aims to answer the following question: does CSR practice influence a company's image and reputation? Questionnaires were used and personal interviews conducted to survey 400 stakeholders of the case company – Siam Cement Group (SCG) Thailand, considered a CSR pioneer in the CSR movement. The author reports that CSR programs, which pertain to economic, legal, ethical, and philanthropic concerns, have been found to have a low to medium influence on SCG's image and reputation. It can be concluded that because of its prominent practice, SCG has built a good corporate image and reputation in the community. The author takes the view that SCG should further integrate CSR programs into its business strategies, broaden its CSR network to its various stakeholders, put more emphasis on environmental issues, and employ an efficient measurement mechanism for evaluating the impacts and benefits of its CSR programs.
The impact of perceived CSR on corporate reputation and purchase intention
European Journal of Management and Business Economics
Purpose The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with age and gender quotas. Confirmatory factor analysis was used to validate the measurement model. Structural equation modelling was used to validate the research hypotheses. Findings All direct and mediated influences in the model were significant, except for the effects of perceived CSR on affective satisfaction. Thus, the proposed causal chain is valuable to understand how perceptions of CSR influence purchase intention and perceived reputation. Research limitations/implications Perception is considered a...
Exploring a Relationship Between Stakeholder CSR and Corporate Image from a Developing Country
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International Journal of Economic Policy in Emerging Economies, 2018
Corporate social responsibility (CSR) is gaining more popularity and becoming realistic strategies for corporate value creation and play increasing roles for sustainable socioeconomic development. If the rule is right, we can painlessly create the condition for win-win social lead business model globally. There are two key areas in this study: first, the relationship between internal factors and CSR implementation and second, the relationship between CSR and potential revenue in the future. Result from the first area of study indicates that the bigger firm size and higher capital investment per total asset have a positive impact leading to increases in the CSR rating. On second area of study, I have found that higher CSR ratings or CSR implementation associate with higher revenues in the future. Thus, CSR is proved to be a valuable investment option (not perishable expenses) for smart and sustainable firms.
CSR communication and its impact on corporate image
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The paper deals with CSR communication by means of internal and external tools and the impact it has on corporate identity. At present the issues of corporate social responsibility, i.e. voluntary integration of social and ecological interests into the daily activities and interactions with business partners, receive more and more attention. Many countries have started to cultivate their environment for this subject and at the same time they are being pushed forward by the public opinion. The customers are more demanding in terms of the products' quality, they search for eco-friendly products and are willing to put pressure on companies that are polluting the environment. That is why it is important for the companies to communicate about the corporate social responsibility. Communication and utilization of the individual internal and external tools for communicating corporate social responsibility currently have a great influence on the global corporate identity.
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The objectives of this study is to examine the effect of corporate social responsibility on Corporate Image in Indonesian companies based on LQ45 index which denoted by corporate image as dependent variable, CSR as independent variable, Return on Equity (ROE), Stock Price, Asset Turnover (ATO), and Company Size as the control variables. This study uses 43 companies listed in LQ45 Index for the period of 2010-2013 as the sample. Two companies does not have a complete annual report for 2010 and 2011, therefore, those 2 companies are removed from this research. The data analysis used is correlation analysis and multiple regression analysis. This study finds that Corporate Social Responsibility (CSR) has positive and significant effects towards Corporate Image (CI). The results for control variables show that Asset Turnover (ATO), Stock Price (SP), Return on Equity (ROE), and Company Size have no effect on Corporate Image. Corporate Social Responsibility (CSR) positively and affects si...
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This paper develops the concept of CSR reputation (CSRR) both theoretically and empirically. The first part examines the literature on CSR reputation extensively in an attempt to develop both a qualitative and a quantitative interpretation to measure CSR reputation. Then, a sample of 2365 firms that covers on average 177 questions of corporate social responsibility, obtained from 29 countries, is implemented to measure CSR reputation per stakeholder, per country and per sector. We find that, on average, companies comply with their expectations. Next, we conclude that Europe is the best CSRRperforming continent, in which the United Kingdom and Finland are the top countries. We also find that the 'utilities' sector is the best performing sector. 'Health care' and 'financials' are at the lowest end of the distribution.
Journal of Promotion Management, 2014
This research reviews the definitions of corporate reputation, adopting a qualitative methodology with the use of semi-structured face interviews examines the characteristics of CSR strategies and CSR communication tactics of eight companies in the service industry in Cyprus. The findings contribute to a better understanding of CSR’s impact on company’s employees, the environment, the stakeholders and the general public. Scholars in the areas of organizational behaviour benefits from this study as it sheds light how CSR contributes to company’s reputation and significantly increase company’s ability to recruit and retain employees, attract more customers, and differentiate their firms from their competitors. DOI:10.1080/10496491.2014.930284 Journal of Promotion Management Volume 20, Issue 4, 2014, pages 470-480 Special Issue: Success Through Innovation, Reputation, and Location