Pax-Africana Versus Western Digi-Culturalism: An Ethnomethodological Study of Selected Mobile African Apps (original) (raw)

2020

Abstract

The solution to Africa’s problems especially with regard to issues plaguing her culture is still far-fetched even with the presence of digital cultures, henceforth referred to as digi-culture. The west will continue to dictate the pace of cultural and social realities on the continent thereby asphyxiating the growth of traditional communicative patterns. Nevertheless, a few start-ups mobile companies on the continent have begun to create virtual presence on the cybernetic cultural sphere of communicative influence. But their presence may be fraught with psycho-cultural and social problems that constitute the subject of this chapter. Why is Africa always late in the game? Why is Africa always seeking to create secondary presence? When will the rest of the world follow an initiative from Africa with enough security that warrants confidence? That is the subject of this chapter using some African-driven mobile Apps as points of reference.

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