New Business Model Implementation in Corporate Settings: The Importance of Cognitive Alignment Work (original) (raw)

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New Business Model Implementation in Corporate Settings: The Importance of Cognitive Alignment Work

Proceedings - Academy of Management, 2019

René RohrbeckRené Rohrbeck

Abstract

Past research has often attributed the failure of corporate attempts at business model innovation (BMI) to structural barriers that impede the implementation of new business models in parallel to e...

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