Pengaruh Peringatan Bahaya Rokok Bergambar Pada Intensi Berhenti Merokok (original) (raw)

Smoking is a very common addictive behavior in Indonesia. The efforts to restrict smoking behavior always met difficulties. The latest government effort is change the warning hazard of the smoking behavior with pictorial warning. This policy is conducted since 2014 in order to raise awareness of smoking cessation. The goals of this study is to measure the effects of smoking pictorial warnings on intentions to quit smoking. The subject of this study is a beginner smoker. The study was conducted with an experimental research design using factorial design. The results show a warning picture with smoking-related diseases place by the caption brief warning is more effective to increase intentions to quit smoke. It is expected of the government to implement this study results as the first step in improving the people’s desire to quit smoking.