Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study (original) (raw)
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Understanding individual adoption of mobile instant messaging: a multiple perspectives approach
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Use of mobile instant messaging has grown tremendously in the last few years, and is positioned as a platform for mobile business. This study aims to explore how an individual's intention to use mobile instant messaging is influenced by technical and individual characteristics as well as social influence factors. A research model based on perceived usefulness and perceived enjoyment, including technical characteristics (ease of use and convenience), individual characteristics (computer playfulness and personal innovativeness), and social influence factors (perceived critical mass and identification) was developed. The model was empirically analyzed using structural equation modeling with data from mobile instant messaging service users in Korea. The results indicate that most of the proposed technical characteristics, individual characteristics, and social influence factors have impacts on perceived usefulness and/or perceived enjoyment, which form the intention to use mobile instant messaging. Our findings provide strategic guidelines for service providers with respect to the development and operations of mobile instant messaging.
Journal of emerging technologies and innovative research, 2018
In recent time, a new wave of mobile communication service called Mobile Instant Messaging (MIM) has gained considerable momentum. MIM is a cutting edge technology that allows individual to communicate instantly with people all over the world in everyday life. Human communication is constantly changing; face to face communication is affected by the introduction of technology in communication. Mobile Instant messaging Application like WhatsApp, Facebook Messenger etc. allow mobile users to send real time text messages to individuals or group of friends at almost no cost. Fueled by mobile internet and smartphone growth, mobile messaging applications offers users an alternative to SMS based texting paired with social media element and increased features. Instant messaging market is considerably increasing. MIM application providers are giving various features to retain its users in this competitive environment. There are various factors which affect the user’s satisfaction towards usin...
Analysis of the Variables That Affect Frequency of Use and Time Spent on Text Messaging
Issues In Information Systems, 2012
This manuscript provides a comprehensive review of the many potential variables associated with the use of technology and tests their applicability to social networking. Variables were included from a variety of well accepted theories including Theory of Reasoned Action, Diffusion of Innovation, Theory of Planned Behavior, Technology Acceptance Model and End User Computer Satisfaction. Prior studies have explored variables and factors that influence social networking intention and behavior. This study is an extension of prior studies that separately reviewed emotions associated with social networking behavior and intention as well as applying the TRA model and the Diffusion of Innovation theory model to behavioral intention. This study is unique in that it does not review the intention or usage of the technology but rather explores the frequency of use and the amount of time spent using the technology. In addition, it is a comprehensive look at variables from a number of important behavioral theories as well as emotions. As a result, we can explore a comprehensive review of many variables effect on the relative importance of the technology and its time and frequency penetration on the part of users rather than just a generic variable measuring agreement with an intention to use and actual use.
International Journal of Mobile Communication , 2021
This study aims to identify the factors that determine the willingness to use online messaging services (OMS) in the context of a collective societal country. The measurement model includes six latent variables related to the respondents' perceptions associated with perceived usefulness, perceived ease of use, perceived monetary value, perceived enjoyment, word of mouth (WOM) and intention to use. Primary survey was conducted with a structured questionnaire on a sample of 300 respondents. Partial least square technique was used to test the hypotheses. The results indicate that the aforementioned perceptual factors have significant relationship with WOM which also acts as mediator. Proposed model in this study is expected to overcome the limitations of existing technology adoption theories by adding an extension to technology acceptance model by including WOM. Findings of the study add nuance to the understanding of the policymakers and practitioners regarding motivation behind using internet-based online messaging services.
International Journal of Data and Network Science, 2022
This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceiv...
Revista Eletrônica de Estratégia & Negócios, 2021
The purpose of this article is to analyze the technology-task adjustment model applied to WhatsApp as a preferred communication method by young Mobile Instant Messengers (MIM) users. Thus, we conducted a survey (n=567) and a multivariate data analysis through Structural Equation Modeling. Only one hypothesis of the model was rejected showing that hedonic needs do not influence needs perceived by users. Users do not realize pleasure as a need when it comes to MIMs with communication-oriented features and is not exclusively for fun. We also found that the behavioral profile of young users to perceive the importance of motivational needs, technological characteristics, perceived needs, satisfaction, and privacy, to generate the intention to continue using the mobile communication tool.
Examining the Reasons of Choosing Mobile Instant Messaging Applications
The smart phones have been utilized by many of the users all around the world recently. This technological improvement has brought some of the applications to be used very widely for communication instead of GSM services. There may be various reasons. In this study, we have investigated the reasons why the users have selected their respective applications. The results have been analyzed and interpreted in the paper.
Aim of this research was to explore the dimensions of quality for mobile instant messaging applications which we believed they had the effects on the customer satisfaction. For this purpose, authors have discussed issue with the experts of this field and explored 7 dimensions such as communication, data transfer, features, aesthetics, security, feedback, and marketing. The survey questionnaire was asked to 1012 people who have been utilizing the one of the Instant Messaging Applications in Turkey. 620 of the data were ready to be used for analysis and remaining data was not used due to the reliability issues. Explanatory factor analysis was conducted to elaborate the dimensions and reliability analysis was conducted in order to check the reliability of the questionnaire. Finally, Structural Equation Modeling (SEM) was conducted to see how those dimensions effected the satisfaction of the customers. It was seen that all of those seven dimensions had significant effect on customer satisfaction of the Instant Messaging applications. However, those dimensions explained 60% of the total variance of satisfaction.
An Empirical Study of Instant Messaging Behavior Based on the Technology
2008
Instant messaging (IM) is an important form of synchronous electronic communications that has become extremely popular among teens and young adults. The communication offers unique advantages over email and other forms of communication but has not gained widespread support among corporate users. This study reviews instant messaging and its use and attempts to determine factors which influence its success. The Technology Acceptance Model (TAM), based on Davis’s work (1989), is used to model IM behavior. Generally, the study finds that TAM does model IM behavior. Both perceived usefulness and perceived ease of use are positively associated with intention to use instant messaging. Other relationships are explored and a modified TAM model for IM is proposed. This study has important implications for researchers to further explore IM and TAM and for practitioners who can use this model to influence and popularize an important synchronous form of communication.
2022
The research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semarang, Indonesia, namely WhatsApp and LINE were targeted. After testing and validating the reliability and validity, a questionnaire study was conducted to university students and employees in Semarang, Indonesia whom already used MIM applications. The measurement of the constructs in the proposed model was confirmed with confirmatory factor analysis (CFA) to test the consistency of question items within each construct. The outcomes of the questionnaire were tested through structural equation modeling (SEM) to test whether the proposed constructs are confirmed to the designated model. Path coefficient and fit indices of the proposed conceptual model were also used to measure the possible re...