University Athletics, Academics, and the Challenge of Congruence: Insights from Management Theory (original) (raw)

Proceedings - Academy of Management, 2013

Abstract

Big time college athletics (BTCA) is a fascinating phenomenon, one that presents the management scholar with intriguing questions. On the one hand, university leaders see minimal congruence between BTCA and the core mission of a university. On the other hand, BTCA continues to grow and thrive. The central theme of this symposium will be to endeavor to explain this “lack of congruence, yet thriving” paradox—and discuss whether, and how, BTCA can be leveraged such that it is consistent with the core mission of a university. More specifically, the central questions to be addressed in this symposium are: 1) How is it that big-time college athletics has grown and prospered in spite of serious concerns related to its lack of congruence with the core mission of universities? 2) How is it that innovative efforts, the objectives of which are to increase university-BTCA congruence, while adopted, have not been implemented and/or have not diffused? 3) How, then, might the congruence between BTCA and the core mission...

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