Escrituras de la modernidad. Los jesuitas entre cultura retórica y cultura científica (original) (raw)

The paper discusses the interplay between Jesuit writings and modern communication, exploring how Jesuits utilized various media forms including chronicles, catechisms, and visual imagery to convey their messages during the colonial period. It analyzes their mastery of both rhetoric and imagery, highlighting the tensions they navigated between baroque styles and modern rationality, ultimately portraying their contributions to theological, literary, and artistic criticism as a precursor to modern communication strategies.