Chapter 16 Media Stereotypes: Content, Effects, and Theory (original) (raw)

The chapter examines the longstanding issue of media stereotypes and their effects on individuals and society, emphasizing the evolving perceptions of media's role in shaping social interactions. It highlights the significant influence of political discourse in the age of digital media, where stereotypes are often utilized as tools for mobilization. The chapter reviews key content findings regarding the portrayal of various stereotyped groups, discusses theoretical frameworks to understand these impacts, and underscores the dual potential of both traditional and social media in either perpetuating or alleviating stereotypes.