The Virtual World: A Tension between Global Reach and Local Sensitivity [2004]1 (original) (raw)

Abstract

Society, its citizens and its organisations are becoming more dependent upon technology and its global application as the means of providing information and obtaining services in a virtual world. This paper considers some of issues surrounding a virtual world of global reach yet still having to be locally sensitive. It challenges current thinking and concepts on the basis that we have a new dimension to our person through our Internet existence. Strategic guidance is suggested in an attempt to realise the potential of the technology whilst supporting cultural tolerance.

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