Features of understanding public relations in Ukraine and European countries (original) (raw)

Features of understanding social relations in modern law: theoretical, administrative, civil legal regulation

Cuestiones Políticas

The purpose of the research was to redefine the concept of social relations from the point of view of its theoretical, administrative and civil aspects of legal regulation, considering, for this purpose, various scientific contributions. The main content is based on the meaning of the concepts of “public relations” and “social relations” as political and legal entities with different paradigmatic essence. The methodological basis of the research was constituted by the comparative-legal and systemic analysis, the formal-legal method, the method of interpretation, hermeneutics and the methods of analysis and synthesis. By way of conclusion the authors have established that the term “public relations” characterizes relations between people, which provide for the unconditional priority of the economy over other spheres of society (political, ideological, cultural), material and symbolic spaces where there is no place for a person with his values, rights and freedoms. At least, the latte...

Public Relations in Russia: Formation, Etatization, and Calcification

Media and Public Relations Research in Post-Socialist Societies, 2021

In this article, Sergei Samoilenko and Elina Erzikova discuss the notion of public relations as a social institution. The leapfrog evolution of Russian public relations in the 1990s has resulted in the early institutionalization and social recognition of the practice. Early theorists declared public relations a social institution linked to democratic development. Seen as both a profession and an academic discipline, public relations is not immune to economic and political influences. The authors discuss the three phases of PR development in Russia: formation, etatization, and calcification. They argue that in the context of the declining importance of social institutions, public relations can no longer realize its full potential as a liaison between the state and society. As a result, the failure to fulfill its mission undermines the original purpose for education and theory development.

Public Relations without ethics will face the same fate as propaganda. Research reflections. (Case study of PR associations in Poland

Central European Journal of Communication, 2011

Article is based on two basic theses. The first one involves a conviction that professional public relations does not exist without the observance of a code of conduct. No other issue is more important in PR than ethics-business ethics and ethics of people running the business. Without it the concept of PR will face the same fate as propaganda. The second thesis concerns a critical approach towards frequent, at least in Poland, manifestations of ignorance towards public relations philosophical genesis and ethos. That is why the author's aim is to convince the reader that public relations is able to develop itself, provided that it is not subjected to marketing, despite the fact that it owes marketing a lot.

Introduction to Eastern European Perspectives on the Development of Public Relations: Other Voices

The commonality of political, social and economic systems in the nations of Eastern Europe until 1989 implies that there were shared or very similar experiences in the national development of public relations (PR). The breakdown of the Soviet bloc was followed in many nations by introduction of Western-style or modern PR practices. However, this book demonstrates different phenomena and interpretations as to when PR commenced or became identified as a defined practice. Some nations identify the arrival of PR as 1989 to 1991, whereas others tell of PR and PR-like practices for centuries and decades before, including the post-World War II era of communist or socialist management.

Teorija in praksa slovenskih odnosov z javnostmi II. = Slovenian Public Relations Theory and Practice II

2014

Zbornik Teorija in praksa odnosov z javnostmi II (z 52 komunikacijskimi primeri, ki so nastali v obdobju od 2000 do 2014) dokazuje, kako mnogocentrično, mnogopodročno in mnogotematsko se je v preteklih, skoraj petnajstih letih, ki jih povzema, nadaljevala profesionalizacija odnosov z javnostmi v Sloveniji... zbornik dokazuje doseganje in preseganje mednarodnih standardov odnosov z javnostmi. In je hkrati dokaz, da slovenska stroka ni zgolj sledila globalnemu razvoju, temveč ga je aktivno soustvarjala in opredeljevala. Proceedings Slovenian Public Relations Theory and Practice II (with 52 communication cases that have been realized in the period from 2000 to 2014) prove how polycentric, broad and diverse sector- and topic-wise the professionalization of public relations in Slovenia have been in these last nearly 15 years of continuous growth and development... these proceedings demonstrate the process of achieving and exceeding international standards in public relations. And at the same time they are proof that the Slovenian professionals not only followed global development but also actively created and defined it.

Researching the application of public relations in Montenegro

Economic Annals-ХХI, 2016

This paper researches the application of public relations (PR) in terms of running a business in modern conditions. The study is focused on public relations in Montenegro in order to view the main reasons why many companies and institutions still do not understand the need to apply this managerial function. This paper is a field research in the area of PR in Montenegro. Apart from Montenegrin companies, this research considers foreign companies that do business in Montenegro. Montenegrin PR is at the beginning stage, which is shown in the results of the research. The results of our research reflect that there is a direct positive correlation between managing public relations on the one hand and the achieved business results on the other hand. Based on the results of the integral research, owners and managers are given certain recommendations which can be used to encourage efficient business operations of Montenegrin companies.

On the definition of public relations: A European view

Public Relations Review, 2001

The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with relational (which can in principle be private), but also with public consequences of organizational behavior. The article is based on a three year research project on the European Public Relations Body of Knowledge and it reflects on the consequence of that project for definitional activities in the US practitioner and academic communities.

The Emergence of Public Relations in Azerbaijan: Issues and Case Studies

With the dissolution of the Soviet Union, 15 countries have become independent by the 1990's. One of them is Azerbaijan Republic. After the independence, socioeconomic structure of the country has changed drastically. In other words, the new capitalist system has emerged. This new system has restructured all existing fields like education, health, business, media and such. In this period, for the first time, few public relations activities have been conducted by some international companies. Public relations is known as Ictimaiyyetle Elaqeler in Azerbaijan. Within the framework of the current study, the different theoretical base and practical structure of public relations in Azerbaijan are examined by the literature review and the case study analysis. The study aims to find out how the public relations is evolving in the country. In this context as a practical research, the study analyzes two social projects as the public relations practices ("Mobile Dental Clinic" and "Children Helpline") conducted by Azercell Telecom company that was awarded in the category of "Communication and PR Campaign of the Year: Community Relations" of International Business Award-Stevie in 2011. On account of the limited literature and research concerning public relations in Azerbaijan, this study is a premise and directive for the future studies.