ARTIFICIAL INTELLIGENCE AND DIGITAL ECONOMY: CHALLENGES AND PROSPECT (original) (raw)

Abstract

The paper explores the transformative impact of emerging disruptive technologies on the digital economy, particularly focusing on artificial intelligence (AI). Beginning with the evolution of the digital economy, the study highlights the pivotal role of interconnected intelligence and technological devices. The narrative delves into the widespread influence of AI, machine learning, cloud computing, big data, and virtual reality, emphasizing their impact on the corporate environment. The paper asserts that AI, characterized by machine learning and neural networks, is becoming an integral part of human interaction, influencing societal and business dynamics. Notably, the financial industry experiences a significant disruption due to AI, ushering in new business models and ideas. The study emphasizes AI's potential to reshape economic foundations for small and medium-sized firms (SMEs), particularly in healthcare and retail sectors. However, it acknowledges SMEs' vulnerability to challenges, such as those posed by the COVID-19 pandemic, as they strive to leverage AI for competitive advantage. Overall, the abstract provides a comprehensive overview of the evolving landscape driven by disruptive technologies, with a specific focus on AI's multifaceted implications.

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