Innovation-Oriented Strategy for Increasing the Competitiveness of Food Industry Enterprises (original) (raw)

Ukrainian Journal of Applied Economics and Technology

Abstract

The development and implementation of an innovation-oriented strategy are essential for solving the problem of ensuring a consistently high competitive position of food industry enterprises. Taking this into account, they are faced with the need to choose the right strategy for increasing competitiveness, which should be based on using innovative and investment approaches to determine the development vector. The article aims to substantiate approaches to the choice of an innovation-oriented strategy for increasing the competitiveness of food industry enterprises. The research results obtained in the report are based on economic and systemic methods, methods of strategic analysis, and systematic and logical approaches. The article discusses approaches to developing and implementing an innovation-oriented strategy for increasing the competitiveness of food industry enterprises. The model of such a strategy, in general, should provide for the use of a systematic approach and hierarchic...

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