The Usage of Social Media for Academic Purposes (original) (raw)
2021, Studies in Computational Intelligence
The study was undertaken to investigate the effect of WhatsApp on the academic performance of Mass Communication education students. Four research questions were raised to guide the study. The study employed descriptive research design. The population of the study comprised of 275 Mass Communication education students were randomly selected and used as sample for the study. The instrument that was used for the study was a set of structured questionnaires which were validated by the supervisor and one other expert. The results indicated that there is no significant influence of frequency of WhatsApp usage on the academic purposes of this usage, also there is significant influence of the rate of WhatsApp usage on the academic purposes of this usage, and there is significant influence of topics that students communicate through WhatsApp and the academic purposes of this usage and there is no significant influence of patterns of WhatsApp usage on the academic purposes of this usage.
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