Online Marketing Trends and Purchasing Intent: Advances in Customer Satisfaction through PLS-SEM and ANN Approach (original) (raw)
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Internet user has been increased in Bangladesh day by day and many companies have already started their online businesses. This paper sets out to develop an overview of online consumer behavior and the satisfaction criteria’s in Bangladesh. The main objective of this research is to study, especially what are the factors affecting the consumers directly for online shopping. To this end, a survey was conducted and the 75 questionnaires were distributed among the people of different areas in Dhaka City. The replies have been analyzed by means of frequency distribution, average and chart analysis. The result of the survey analysis has shown that most of the respondents are male and their numbers are 48.The numbers of online consumers are 62 who have completed their graduation and prefer to make their purchases online. There are some factors such as satisfied with price and product quality has a positive impact on consumer satisfaction. Keywords: consumer buying behavior, online shopping, consumer satisfaction, internet, etc
General Consumer Satisfaction Towards Online Shopping in Bangladesh
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As the global market size is growing, both manufacturing and service oriented firms are now becoming more agile in introducing innovative marketing mixes, strategies and orientations to place their product in higher places against their competitors. The overall expansion of the scope in marketing a product is making the conventional marketing approaches more ordinary. As a result, the online marketplace is booming and consumers are now showing a differential of behavior towards their nature of placing orders online and buying online. The study is designed to explore the demographic factors influencing consumer’s behavior towards online shopping and factors behind consumer’s satisfaction from online buying. To conduct the research a total of 301 respondents were selected using judgmental sampling method and they were given a semi structured questionnaire. According to the response, majority of the consumers (46.33%) fall in the age group between 20 to 25. Gender and educational quali...
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This paper attempts to analysis the customers' expectation towards online marketing in Bangladesh. First, it evaluates the impact of independent variables (factors of online marketing) on dependent variable (customers' satisfaction). In order to do so a survey was conducted through questionnaire and data collected from 200 respondents'. Samples (Individuals and corporate firms) were selected from three economic zones and multiple regression analysis was conducted for the study. It also evaluates customers' expectation from online marketers. Moreover the study highlights the online marketing strategies. Next, the study focuses on the benefits from online marketing. It also identifies the problems and challenges to develop online marketing strategies. Online marketing opens huge opportunities for marketer and customer where the ratio of benefit is higher than the ratio of costs. Finally, the study provides specific ways to solve the problems emphasizing on online marketing principles and to avail the opportunity to cope with the today's competitive market. The strategies require continuous improvement and it is expected to be more dynamic in future.
Shamsun final Impact of Service Quality of Online Shopping in Bangladesh 10.1.
World Journal of Social Sciences, (ISSN 1838-3785), Vol-8, No-1, March 2018. , 2018
In the world wide, customers are rapidly adopting online shopping day by day due to busy and complex lifestyle, and it is becoming more and more popular in Bangladesh also. Undoubtedly, as a developing country, Bangladesh has huge potential customers for online business. To promote online shopping the marketers are eager to identify and realize the key service quality factors influencing the customers’ satisfaction towards e-shopping. In this consideration this paper is aimed at identifying the service quality factors for the online shopping service in the country, as well as assessing the impact of service quality factors on customer satisfaction. To achieve the research objective, primary data were collected by surveying the end-users (n=329) through a structured questionnaire. The result reveals that service quality of online shopping depends on ten distinct quality factors like fulfillment, system availability, privacy, efficiency, organized website, product quality, compensation, contact, responsiveness and branded product availability. From the analysis it can be concluded that 25.6% variance in the customer satisfaction can be explained by the service quality dimensions and three service quality dimensions namely fulfillment, system availability and product quality are found positively related with customer satisfaction towards online shopping in the country. The results of this study provide a valuable reference to the e-marketers to realize the factors influencing consumer satisfaction and further refine their marketing strategies to attract and retain customers. Directions for further research on customer satisfaction towards online shopping are also offered.
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Internet has fundamentally changed the way of businesses, consumers communication, interact and consumer transactions in worldwide .Vendors also must face reality of the complex behavior of consumers and should consider using data and information in the online market. The purpose of this paper is to explore a conceptual model for analyzing customers' perceptions of using online shopping. This paper provides insights into consumer behavior, and the results have important implications for designers, managers and marketers. This study identified factors that influence consumer purchase decisions..In order to show relations between variables structural equation modeling is used. This special issue, forming development of new knowledge, models and theories of consumer behavior in e-commerce.250 samples is chosen randomly from students of Isfahan University because young student is represented as the majority of internet users in Iran. The results show that perceived risk, which is an affective barrier against using new systems, is a key negative predictor of a customer's intentions to use online shopping. Also, trust is more important factor that influences consumer behaviors. Furthermore, perceived enjoyment, perceived usefulness, firm reputation and social influence have an impact on a customer's behavioral intentions.
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To investigate the factors affecting educated customers' attitude towards online shopping in the Rangpur division of Bangladesh is the main focus of this study. The study has considered 300 respondents as the sample size (n= 300) who are living in the Rangpur division and their responses have been collected through a structured questionnaire using a non-probability convenience sampling technique. To measure the impact of various influential factors on educated customer online shopping attitude, a multiple regression analysis has been conducted through SPSS software version 20. The result shows that in terms of demographic analysis, respondents like female service-holder aging 26-30 years having graduation are mostly involved with online shopping in the Rangpur division. The study also shows that all four independent factors like convenience, website design, perceived enjoyment, online shopping experience with P < 0.05 considered in this study have a significant positive impac...
Investigating the factors influencing customers towards e-commerce shopping in Bangladesh
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This study contributes to the investigation of factors determining customers' adaptation of e-commerce by classifying variables into influencing and problematic factors. Influencing factors motivate customers to adopt online shopping whereas problematic factors reduce the rate of online shopping growth. Primary data was collected from 120 e-commerce users to measure the factors that influence a large number of customers towards e-commerce shopping in Bangladesh. The e-commerce users' responses were measured by analyzing Likert-scale data and principal component analysis (PCA). This exploratory research shows that cash on delivery services, 24/7 availability, home delivery services, save time, convenience, remove waiting for lines, save energy are the most important elements to influence the greater number of buyers towards e-commerce platforms in Bangladesh. The research results indicated the inability to feel and touch the products, actual product quality mismatch with delivered products, slower delivery of the products and poor return policy of e-commerce shopping are highly problematic to the respondents, while all other dimensions are perceived moderately important to the sample. This study also revealed that about 85.8% of the total respondents believe that the e-commerce market in Bangladesh will expand tremendously in the near future where only 14.2% of respondents disagreed with it.