Student Consumer Culture in Nineteenth-Century Oxford by Sabine Chaouche (original) (raw)
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International Series on Consumer Science, 2018
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
John Pearce and the Rise of the Mass Food Market in London, 1870–1930
John Pearce and the Rise of the Mass Food Market in London, 1870–1930, 2019
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
Merchants of Innovation: the Language of Traders, 2017
This chapter looks at some historical product-names, positing that regardless of origin, they were words like any other and subject to the same kinds of phonological, morphological and semantic changes that affected the rest of the lexicon. I focus on four linguistic processes which show merchants' innovations: the development of bound morphemes, conversion from one part of speech to another, semantic extension, and sociolinguistic innovation. My data comes from commodity-names retrieved from the British Newspapers 1600-1950 database , and two main areas of multilingual borrowing emerge: the names of commodities brought to Britain from abroad via trade, and names arriving in Britain as the result of defense policy when the Empire was threatened. A multilingual trading perspective reverses the traditional relegation of commodity-names to the sidelines of linguistic history, foregrounding instead everyday domestic conversations. This everyday lexicon directly reflected Britain's global political and economic partnerships with speakers of other languages.
Art Crossing Borders, edited by Jan Dirk Baetens and Dries Lyna, 2019
The artistic hierarchy of national “schools” in the eighteenth century operated on multiple levels—the adoration of favourite masters, the selection of paramount aesthetic qualities and the ranking of periods and genres. In Britain, the audience experienced specific challenges in shaping and reshaping the highbrow European canon. While it progressively mastered modern standards of connoisseurship, which heightened the importance of purely aesthetic values, school labels held fast in sales documents. This paper proposes to explore the curtailed descriptions of continental schools in British picture catalogues from the 1680s to the 1800s. It will also study how these descriptions affected the organisation of catalogues, in order to determine what their presence and role can tell us about the development of art-historical knowledge in Britain. It would be inaccurate to deduce that the vocabulary and strategies of the British art market lagged behind the connoisseurship of British writers and collectors. This paper posits that the hierarchy of schools was used as a marketing tool, which operated under a standardised and trusted format to successfully attract a larger audience.
New Influences on Naming Patterns in Victorian Britain
The writer wishes to thank the committee for their assistance and their patience during this lengthy project. I especially appreciate the help that Professor Soderlund has given me in taking this project from a spreadsheet with 20,000 names to a fully realized thesis. Professors Wood and Rejack have also provided cogent suggestions and criticisms. Thanks to Professor Rejack for enabling me to access the British Periodicals database, and thanks also to Vanette Schwartz, Social Sciences Librarian, for arranging online access to Queen Victoria's journals. I am also more generally indebted to the Periodicals departments of both Texas Christian University and Illinois State University for the use of their microfilm copies of the London Times. I wish to thank Professor Linda Hughes of TCU for reviewing my reading list for the medieval revival. I am also indebted to Professor Hughes as the teacher in whose class I originally studied Victorian periodicals and did the research project (on Charles Gordon and his misadventures in the Sudan) mentioned in the thesis introduction. Professor Purna Banerjee, formerly a student at TCU, and now of Presidency University in Kolkata, India, contributed the suggestion that I should read Pierre Bourdieu's Distinction for this project. Thanks also to Sarah Liles of Weatherford College for editing the bibliography. Last, but perhaps most importantly, I deeply appreciate the love and support my husband Larry Hasfjord and mother Mary Little have provided me through this project and my graduate program.
Review: Bevan, A. and Wengrow, D. (2010): Cultures of Commodity Branding. Left Coast Press
Cultures of Commodity Branding by Andrew Bavan and David Wengrow presents two different worlds that usually have not been related. This compilation is a refreshing approach to an unusual topic in archaeology: brand marketing and mass media related with the possibilities of public archaeology, understanding public archaeology as a way to study a concrete field in order to improve our knowledge and develop the environment and the community around the object of study
International Journal of Historical Archaeology
Corporate branding and logos are typically conceived of as mid-twentiethcentury phenomena. This study provides a greater time depth to these concepts, by considering ceramics used by the colleges of the University of Cambridge between the late eighteenth century and the current day. It also considers corporate branding and logos in terms of well-established institutions, which were already deeply associated with pre-existing symbols such as coats of arms. As well as being functional items collegiate ceramic tablewares fulfilled a range of symbolic functions, including both reinforcing overall group identity as well as internal status divisions.
Business History, 54 (2012) 7, pp. 1-22. , 2012
This article examines to what extent early modern guilds’ trade marks can be considered (modern) brands. It is argued that guilds could have firm-like functions the visual manifestation of which was a ‘brand’, but small manufacturing masters could just as well control and sanction branding practices themselves. While helping to solve problems of information asymmetry, the collective mark then objectified product quality by locating it in the political standing and ‘quality’ of guild-based masters. The crucial shift at the end of the Ancien Régime, was the disappearance of this link between the status of urban ‘freemen’ and the cultural identity of their products.
On the Im/Propriety of Brand Names
This paper asks what kind of modifications we might have to make to our conventional understandings of proper names to accommodate the im/propriety of brand names. On the basis of ethnographic research on a naming crisis at a Mumbai advertising agency, I suggest that the classic anthropological notion of ‘participation’ (as opposed to reference) allows us to consider the play between baptism and the mimetic activation of virtual potentials that characterizes the public life of brand names. I argue for moving beyond the distinction between ‘artificial’ and ‘real’ proper names sustained by the theory of commodity fetishism, and propose instead that the supposed artificiality of brand identities has come to operate as an alibi for the unsteady authenticity of personal identities.