Multi-sector fair project management (original) (raw)
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Tourism destination governance: The case of UNESCO World Heritage Site of Oporto city
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Worldwide, festivals and local special events are used as key elements within regional development strategies. Festivals and local special events are widely acknowledged to make an important contribution to the economic development of their local areas, as they provide opportunities for tourism promotion, commercial outcomes and increased inward investment in host regions (Getz, 2007; Van de Wagen, 2005) and contribute to the extension of the tourism season (Huang, Li & Cai, 2010; Boo and Busser, 2006; Kotler, Haider & Rein, 1993; Mehmetoglu and Ellingsen, 2005). However, the question of their contribution to the conservation of cultural heritage and traditions through an interpretation in tourism also requires attention. In the paper, the approach of cultural profiles is implemented as a tool to raise the awareness for local tradition, being presented on local festival. In this regard, based on a survey among organizers of festivals, local entrepreneurs participating in festivals a...
Anatomy of a Festival: Curtas Vila do Conde (1993-2012)
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The new social, economic and environmental demands make necessary to design touristic projects where the local community is considered as the foundation for their creation and development. The main objective of this article is to elaborate a methodological proposal to design touristic projects based on the participation and management of this community. In this sense, the literature review is used to develop touristic projects through the local community, since it is the local community that stands out as a forgotten part in the generation and management of touristic projects. Thus, the methodological proposal consists of eight stages: I) Sensitization of the local community, II) Contextualization of the place, III) Design of the tourism product, IV) Identification and analysis of the demand, V) Decision of the price, VI) Commercialization, VII) Market Test and VIII) Implementation of the touristic project and follow-up. Although the generation of touristic projects is a heterogeneous task, and it depends on many intrinsic and extrinsic elements, this document aims to be a general guide which helps to integrate the residents of the destination as managers of tourism activity. Resumen Las nuevas exigencias sociales, económicas y ambientales hacen necesario el diseño de productos turísticos donde la comunidad local sea considerada como el pilar fundamental para su creación y desarrollo. En este sentido, el objetivo central de la presente investigación es elaborar una propuesta metodológica para el diseño de productos turísticos a partir de la participación y gestión de este actor. En este sentido, la revisión de diferentes propuestas destaca la necesidad de crear una metodología para desarrollar productos turísticos a través de la comunidad local, pues es ella quien resalta como un actor olvidado en la generación y gestión de los productos turísticos. De esta forma, y cubriendo este vacío, la propuesta metodológica se compone de ocho etapas: I) Sensibilización de la comunidad local, II) Con-textualización del lugar, III) Diseño del producto turístico, IV) Identificación y análisis de la demanda, V) Decisión del precio, VI) Comercialización, VII) Prueba de Mercado y VIII) Puesta en marcha del producto turístico y seguimiento. Si bien, la generación de productos turísticos es una labor heterogénea, y depende de muchos elementos intrínsecos y extrínsecos; este documento pretende ser una guía general que ayude a la integración de los residentes del destino como gestores de la actividad turística.