An exploratory research on innovative characteristics of the innovative firms (original) (raw)

The main aim of this study is exploring innovative characteristics of innovation leader firms by content analyzing their web sites. Innovaro's, an innovation consulting firm, listing innovation leaders index for the most innovative firms across 20 key sectors is used for sampling frame. The index is generated from their innovation leadership analysis based on the assessment of issues like financial performance, product launches, R&D effectiveness, brand impact and culture. The 20 leading company are analyzed as they all are supposed to be leaders of their sectors. The list may be claimed to be biased as the limitation of our study. Being this on mind, the index is still signs the firms that are well known as innovative firms whether first or second best. According to our analysis, most of the companies in our sample define innovation as a concept related to product innovation, Vo95 of innovative firms give importance to the corporate governance and colporate responsibility, Vol5 of the population take sustainability as good citizenship, almost all of rhe innovative firms see hiring, attracting and retaining highly talented people most important key success factor for innovation, innovation leaders also emphasis on the creative atmosphere at work, minority of them place emphasis on mobility of staff upward, lateral, across boundaries and geography, and only few of the innovative firms highlighted the importance of technological innovations in their R&D policy,