A Comparative Assessment of Three Southeast Asian Tourism Recovery Campaigns: Singapore Roars: Post SARS 2003, Bali Post-the October 12, 2002 Bombing, and WOW Philippines 2003 (original) (raw)
Learning Objectives ■ To understand the concept of tourism recovery. ■ To understand the role of marketing in recovery from tourism crises. ■ To understand the role of different components of the tourism industry in recovery processes and their interrelations in recovery processes. ■ To understand the meaning of ad hoc and post-crisis marketing concepts. ■ To understand the importance of alliances in facilitating centralized, fast, and effective recovery. ■ To understand the importance of a multinational regional approach to tourism recovery. ■ To understand the growing significance of government travel advisories and global media coverage as image determinants for destinations.
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