Glocalization in Turkish Gaming Industry (original) (raw)

2024, Globalization of the Content Critical Cases from Media, Communication, and Art in Turkey

Globalization is a long-standing process that takes different forms in every era. In the 20th century, when we look at technological developments, we see multiple models of Globalization that revolve around economics, politics and culture. In today's media, Globalization can be interpreted as the influence of Western values and culture on the East. According to many scholars, Globalization establishes the dialectic between global and local. In contemporary society, there is a remarkable phenomenon wherein globally emerging topics swiftly become adopted and assimilated within local contexts, thereby permeating the local world. A prime exemplification of this dynamic can be observed through the "Black Lives Matter" social movement, which originated in the United States and expeditiously garnered local support across various regions worldwide. This occurrence exemplifies the swift diffusion and resonance of a global discourse within localized contexts, underscoring the interconnectedness and global interconnectedness of modern society. The situation is not much different when it comes to video games. When we look at the situation in Turkey, we observe that there is a gaming culture coming from America and Europe. This movement, called comprador culture, paved the way for the start of the gaming culture in Turkey. Towards the end of the 1990s, the rapid spread of gaming and gaming experience brought with it a new cultural consumption. Digital games, which initially appealed to a certain group of people, have become localized over time and have taken on structures that include products that gamers in Turkey would like. In addition, many games have been translated into Turkish, allowing more players to participate in the consumption of gaming culture. The aim of the chapter is to investigate and explain how and in what ways the game culture that emerged in America and Europe has spread to Turkey in global and local terms in the process of globalization.