The Role of Creative Placemaking in Upscaling Bandung Mobile Tourism Information Center (original) (raw)
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DAGO POJOK CREATIVE TOURISM VILLAGE.pdf
Creative tourism is a new type of tourism with different concept and fresh compared to the concept of Cultural Tourism. Creative Tourism is more focused on the involvement of tourists to be active in tourism activities, and it is necessary to involve local communities and informal activities. One of tourist destinations related to creative tourism is Kampung Wisata Kreatif Dago Pojok (Dago Pojok Creative Tourism Village) located in Bandung, west Java, that presents the atmosphere of the town. This research aimed to see how the leaders of this village managed this area which has been claimed as a creative tourism village. The research was also conducted to examine the visitors' opinion about this tourist destination and the reasons they visited this place. The research method used was descriptive quantitative correlational. The research instrument was questionnaire followed up with interview and observation. Statistical calculation was done to find the mean value of indicators and correlation value of the variables under study. The results showed that there were 15 existing tourism activities in Kampung Wisata Kreatif Dago Pojok, but only 8 of them belong to the creative tourism category. The correlation test results showed the moderate relationship between creative tourism in Kampung Wisata Kreatif Dago Pojok and the reason of tourists coming, and the influence of creative tourism toward the reason of visiting was only 29%. Visitors' internal reasons to come to Kampung Wisata Kreatif Dago Pojok was higher than their external reasons.
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New Ngelepen Tourism Village is a village that has unique characteristics in the form of home architecture. The village is also famous for its anti earthquake house. In addition to home architecture, New Ngelepen has a diverse tour package, ranging from fun games, home stay, tracking, birthday, package activities and art. New Ngelepen has been considered a tourist village since its first construction of the village as a housing complex of the earthquake disaster victims. The location is very strategic, seen from the position of New Ngelepen which is close to Ijo Temple, Prambanan Temple and other tourist attractions around Sleman. However, the authors found problems that need to be improved and developed, ranging from unstructured promotional activities, and the utilization of minimal promotional media. Therefore it is necessary to design creative strategies and visual media in order to promote New Ngelepen Tourism Village. The design method used is qualitative with observation, interview, literature study, and distributing questionnaires as data collection techniques. The main theories used in this design are promotion, advertising and Visual Communication Design. The results of this design in the form of creative strategies is obtained through the AISAS method. It is to produce the design of events and visual media that can attract the attention of target audiences to come to New Ngelepen Tourism Village. This designing of the creative promotion strategy of New Ngelepen Tourism Village is expected to help the Village Tourism New Ngelepen to increase visitors and attract the attention of the community, especially young people as a target audience.
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The success of promoting historical tourist attractions (heritage) depends on aspects of seeing existing opportunities and foresight in targeting the target market. Providing information to tourists is now becoming something important. One form of information is by mapping tourist objects. Mapping tourist is useful for providing information to tourists about the types and locations of tourist objects. Informative tourist maps not only visualize tourist objects but also matters relating to tourist facilities and infrastructures such as accessibility, public facilities, the physical condition of the area, and other supporting information. Currently, no map contains the location or location of historical tourist attractions in Serang City so tourists know very little about existing tourism. This study aims to present objects and accessibility of historical tourism in Serang City by compiling visualizations through mapping. This research was conducted in the city of Serang, Banten, Indonesia in 2021. This research is a descriptive study using a qualitative approach. Sampling with nonprobability sampling with purposive sampling technique. Researchers made three alternative tourist maps that can be used by serang city. Suggestions for Serang City is that it is necessary to determine a historical tourism map and it is necessary to make a giant billboard of Serang's historical tourism map at two location points (Alun-alun Serang and Old Banten Area).