Impact of Digital Transformation via Unified Communication and Collaboration Technologies (original) (raw)

Advances in business strategy and competitive advantage book series, 2022

Abstract

In order to summarize and provide readers with an overview of the content, the purpose of this chapter is stated as describing the design of case study research developed for evaluating the impact of digital transformation on the development of new business models and consumer experiences, against the background of an empirical study into the effects of the introduction of unified communications and collaboration (UC&C) technologies on productivity and innovation within the context of the large-scale global automotive design, manufacturing, and business operations of General Motors (GM).

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