Success Determinants of Women Operated Entrepreneurial Ventures: A Case of Mekelle City (original) (raw)

Women entrepreneurs, to succeed in their business they have to strive and survive difficulties they face in terms competition, finance, working premises, government regulation and others. Hence, it is obvious that they need to acquire and develop entrepreneurial skill, management skill as well as personal skill to bring their venture forward. To be successful, women entrepreneurs must look into the needs and wants of customers, profitability of the business, easy financing, government support and their personal behavior in particular. This study focused on assessing success determinant factors in women operated entrepreneurial ventures. The rationale behind undertaking this study was to identify women entrepreneur’s success determinant factors and their perception towards success. Therefore to achieve this objective both primary and secondary data were collected from women entrepreneurs who are members of Mekelle city women entrepreneurial association using simple random sampling. A...