Drug advertising directed to pharmacists in Brazil: information or sales promotion? (original) (raw)
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Sociedade & Natureza, 2024
Researchers from various scientific fields have been dedicated to investigating the multiple characteristics of the pharmaceutical sector. Aiming to contribute to this debate and provide a basis for discussion, this study set out to analyze the history and current context of drug advertising in Brazil. Through an extensive collection of data and information, it was noted that the pharmaceutical sector is among the largest investors in marketing in the country. In the last few years, three or four pharmaceutical companies have appeared on the list of the ten biggest advertisers in Brazil, some of which have invested more than R$1 billion in a single year. A brief historical review of pharmaceutical marketing in the country has revealed the presence of several deceptive advertisements since the beginning of the 20th century. These included cases in which harmful substances, such as cocaine, were promoted as remedies for various illnesses and ineffective medicines were presented with unfounded promises of cures for diseases. Nowadays, advertising and marketing strategies have become increasingly complex and sophisticated. Multi-million dollar studies and sponsorships have ensured the insertion of advertising on several platforms, especially television and the Internet. The emergence of digital marketing strategies, driven by improved algorithms, social networks and influencers, along with advertising campaigns that are potentially harmful to public and collective health, highlight a challenging scenario.
Interface comun. saúde educ, 2008
The pharmaceutical industry uses advertising to promote its products. Controlled drugs can only be advertised to professionals who are licensed to prescribe or dispense them. This paper makes an extensive review of scientific articles that discuss the ethical and legal implications of drug promotion and advertising in medical teaching environments. It concludes that self-regulation of drug advertising is not justified and that there is sufficient evidence showing how the power of the pharmaceutical industry is capable of influencing decisions made within the physician-patient relationship, in which promotion and advertising are among the tools used. This paper advocates complete prohibition of drug promotion and advertising in teaching environments, and the incorporation of this issue in students' education. Given that the current legislation permits advertising of prescription drugs only to physicians and pharmacists, it is emphasized that such advertising is illegal when it reaches medical and pharmacy students.
2015
The promotion, prescription and dispensing are influenced by a number of factors that ultimately impact the health of the main beneficiaries of health services patients. The purpose of the study: identifying perception of pharmacists on drug promotion practices adopted by pharmaceutical representatives. Material and Methods: A total of 72 pharmacists responded to a questionnaire about their perceptions on drug promotion practices by pharmaceutical representatives, both in relation to pharmacists and doctors in the relationship. Variables such as age, work environment (urban, rural), seniority, were considered. Pharmacists aged between 24 and 68 years (38 ±10.57991), with a number of years experience in the pharmaceutical field between 1-48 years old (14.4265 ± 11.30489) Results: Of all pharmacists who responded to the questionnaire, a percentage of 47.8% say they have no information about the existence of an ethical code of the pharmaceutical company, and 52.1% believe that there is...
Postmodern Openings, 2015
The purpose of the study is to identify perception of doctors and pharmacists on drug promotion practices adopted by pharmaceutical representatives. Material and Methods: A total of 72 pharmacists and 65 doctors responded to a questionnaire about their perceptions on drug promotion practices by pharmaceutical representatives, both in relation to pharmacists and doctors in the relationship. Variables such as age, work environment (urban, rural), seniority, were considered. Of all pharmacists who responded to the questionnaire, a percentage of 47.8% say they have no information about the existence of an ethical code of the pharmaceutical company, and 52.1% believe that there is such a code. Pharmacists estimated that over 75% of pharmaceutical representatives promote clearly the products; the information provided is accurate, complete and balanced enough to compete. Meanwhile, the percent estimated by doctors is 73%. Informal gifts are more often offered to doctors, in both category's opinion. Conclusion: medical doctors have a more positive evaluation about pharmaceutical representative's attitude than pharmacists.
Pharmaceutical care in Brazil's primary health care
Revista de saude publica, 2017
To characterize the activities of clinical nature developed by pharmacists in basic health units and their participation in educational activities aiming at health promotion. This article is part of the Pesquisa Nacional sobre Acesso, Utilização e Promoção do Uso Racional de Medicamentos - Serviços, 2015 (PNAUM - National Survey on Access, Use and Promotion of Rational Use of Medicines - Services, 2015), a cross-sectional and exploratory study, of evaluative nature, consisting of a survey of information in a representative sample of cities, stratified by the Brazilian regions that constitute domains of study, and a subsample of primary health care services. The interviewed pharmacists (n=285) were responsible for the delivery of medicines and were interviewed in person with the use of a script. The characterization of the activities of clinical nature was based on information from pharmacists who declared to perform them, and on participation in educational activities aiming at heal...
F1000Research
Background: To determine the relationship between pharmaceutical advertising and the consumption of over-the-counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022. Methods: The methodology used was a quantitative approach, non-experimental, cross-sectional, descriptive-correlational design. The sample consisted of 269 users, who were administered a questionnaire with 20 questions; the technique used was the survey. The results were obtained using SPSS Version 22 and Spearman's correlation statistical test with a significance level of 5%. Results: The correlation for the general hypothesis was determined with a P value of 0.000 and a Spearman's Rho value of r=0.729 indicating a strong and direct correlation between Variable 1 pharmaceutical advertising and Variable 2 consumption of over-the-counter (OTC) drugs. For the pharmaceutical advertising message dimension, a P value of 0.000 was obtained, Spearman's Rho value of r=0.597 ...
Background: Research has shown advancements in pharmaceutical care services to the population, with a change in practitioners' professional behaviors. Objective: This study aimed to assess present attitudes, expectations and associated meanings facing these pharmacists' extended role in primary care. Methods: The study followed a qualitative design. Data collection was carried out between 2011 and 2012, in two stages: the first used semi-structured individual interviews; the second one followed a focal group strategy. Data were gathered from purposively selected participants, i.e. pharmacists directly involved in primary care provision. A dialectical theoretical frame work in formed the data analysis. Results: Seven participants allowed reaching data saturation on their concrete conditions and their social and institutional interfaces with impact in experience and practice. It was possible to extract five meaningful dimensions: Pharmaceutical Care conceptualizations, the Pharmacist and its relationship with the health team, the Pharmacist and the management of services, the Professional daily work and training. Overall, these dimensions were didactically clear, but significantly intertwined: Discussion: Data have shown that Brazilian primary care pharmacists' education and training in pharmaceutical care is not considered essential for present pharmacists' practice, since caring for patients does not permeate daily routines. Conclusion: The deployment of pharmaceutical care remains as a management challenge within the Brazilian Unified Health System. Pharmaceutical care is not only dependent on a required training process, with refocused practice for each pharmacist, but also mediated by a significant change of profession meaning to society and self-accepted relevance of the pharmacist in the Brazilian primary care.
Conceptions on pharmaceutical services in Brazilian primary health care
Revista de saude publica, 2017
To identify and discuss the conceptions of pharmaceutical services in Brazilian Primary Health Care, according to different subjects. This study is part of the Pesquisa Nacional sobre Acesso, Utilização e Promoção do Uso Racional de Medicamentos - Serviços, 2015 (PNAUM - National Survey on Access, Use and Promotion of Rational Use of Medicines - Services, 2015), which is composed of an information survey in a representative sample of cities, stratified according to Brazilian regions, and a subsample of primary health care services. Municipal secretaries of health, those responsible for pharmaceutical services, and those responsible for medicine delivery in pharmacies/dispensing units of the selected services were interviewed. The questionnaires included one question about the understanding of the interviewee regarding pharmaceutical services. The content analysis technique was used to apprehend, in the statements, the meanings attributed to pharmaceutical services, which were subseq...