The Internationalization of Business as an Option in the Marketing Strategy of the Entrepreneur (original) (raw)

Internationalization In Different Marketing Contexts

2005

Abstract Internationalization of the firm traditionally has been examined using theoretical frameworks that not focus on the firms marketing situation. In this article it is argued that international strategies are different for firms in different marketing contexts. Here, different international growth strategies for manufacturing and service companies in consumer and business-tobusiness market are studied. Using case studies, the study identifies different international strategies, which fit in to different marketing contexts.

Marketing Strategy in Internationalisation Processes: An Approach to the Role of Perceived Problems

2000

As pointed out by Varadarajan and Jayachandran (1999), the Marketing Strategy field requires both an international orientation as well as research to examine the managerial biases and mental maps that guide strategy formulation processes. Literature approach to perceived problems in businesses' internationalisation processes is often circumscribed to export activities. This research proposes an analysis of internationalisation strategy-making processes from the wider conceptual framework provided by the internationalisation approach. On the basis of empirical data obtained from a wide sample of Spanish organizations in a variety of industries, internationalisation problems that companies face are identified-both internal (marketing and resources) and external (environment and uncertainty)-. This paper also presents a description of these perceived problems according to a number of business features, showing the importance of these perceptions when developing strategic processes like marketing planning. Results obtained demonstrate that both perceived marketing and environment problems are valued when managers plan their international strategy. Conclusions derived are of great importance, not only for the Strategic Marketing Literature and private companies, but also for public export promotion organizations responsible for the design and implementation of internationalisation programmes.

Strategies for internationalization

2008

Entering the international markets, enterprises are gaining opportunities but they also are facing new environmental challenges and particularly new competitive pressures. In order to do business successfully in the international markets, Vietnamese and Thai enterprises need to understand well the target markets and to have effective internationalization strategies based on their internationalization competencies. The firms need to understand the influence of country and industry environment on these strategies. viii Phuc, Head of Economics Department, who provided good support and time conditions for the author to focus on the important task of completing this doctoral thesis. The author also extends her thanks to her colleagues at FEM for sharing and encouraging her to reach the end of this thesis.

Internationalization: evolution of a concept

The Internationalization of the firm, 1988

CONTENTS 7 Internationalization: evolution of a concept 83 LAWRERNCE S. WELCH and REIJO LUOSTARINEN 8 Foreign direct investment by small and medium-sized enterprises: the theoretical background 99 PETER J. BUCKLEY 9 Network relationships and the internationalisation ...

On the internationalization process of firms: a critical analysis

Journal of International Business Studies, 1993

Even though international marketing has been challenged because of theoretical and methodological shortcomings, very few researchers have actually attempted to analyze the weaknesses based on principles of theory evaluation. In this article, the author examines two types of models addressing the individual rirm's internationalization process. A theory evaluation is performed based on the explanation and the falsification criteria. In order to improve the internationalization models, some measures are proposed.

International Business Strategy and the Role of International Marketing

Zenodo (CERN European Organization for Nuclear Research), 2022

Global trade has expanded tremendously over the past few decades, making international marketing more important than ever before. The rapid spread of globalisation has been a significant force, with billions of new customers and competitors from China, India, and the former Soviet Union entering the global market, as well as improvements. Revolutionary in terms of communication and transportation, as well as economic liberalisation expansion. The rapid growth of emerging markets and the expansion of communication channels. Give new clients more access to the numerous benefits offered by global marketers to improve their quality of life. This investigation will demonstrate how worldwide marketing influences and interacts with international business.