The influence of motivations in tourists’ involvement (original) (raw)
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Journal of hospitality and tourism insights, 2020
Purpose-The study aims to examine the relationship between destination attributes and tourist satisfaction as well as the extent to which emotional involvement mediates between destination attributes and tourist satisfaction. Design/methodology/approach-Data were collected from a sample of 600 domestic tourists by using a purposive sampling technique where 382 samples were useable, and the response rate was 63.67%. The structural equation modeling (SmartPLS 3.0.) was used to test the hypothesized relationship among variables. Findings-Among the 16 hypothesized paths, 13 were supported. Destination attributes (accommodation, attraction, food and beverages and transportation) except safety significantly influence tourist satisfaction; herein accommodation has the greatest effect on tourist satisfaction. Similarly, destination attributes except safety significantly influence tourists' emotional involvement. This study also reveals that tourists' emotional involvement partially mediates in the link between destination attributes except for safety and customer satisfaction. Research limitations/implications-The results of the study will assist the hospitality researchers and managers to understand the roles of destination attributes and emotional involvement on tourist satisfaction in the tourism industry. Originality/value-The study is the first to explore the mediating relationship in the link between destination attributes and tourist satisfaction in the tourism industry.
The Concepts through the Mediating Effects of Psychographic Constructs in Tourist Behavior
2012
The relationships of subjective norms as well as their roles in the causal relationships as constructs are main issues for understanding consumer behavior. Hence, the importance of subjective norms is not covered as a valuable subject. Since there are a few studies about causal relationships of latent variables as mediating effect in the tourism literature; the aim of this article is to pursue and present to discover those precise associations among subjective norms as variables which lead to a new model of them. Expectancy-Value Theory (EVT) and Theory of Planned Behavior (TPB) are employed as the base of created model from Structural Equation Modeling (SEM). Moreover, investigating of subjective issues is very useful to find out consumer behavior, while their concepts are as latent variables or intangibles are very complicated and sophisticated. Besides, tourism literature has a little information through the mediating effects of psychological variables which are led to tourism loyalty. However, the importance of mediating effects is valuable to know the customers how and why to do as well as to predict behavioral intentions. Further, the lack of conceptual framework from mentioned issues is improved by considering variables as subjective and their roles as mediating effects like lifestyle, personality and travel satisfaction between destination image and loyalty.
TRAVEL MOTIVATIONS AND DESTINATION SELECTION: A CRITIQUE
Tourists’ motivation is studied by researchers to understand their behavior and the decision-making process. It is noted that behavior of tourists is mainly influenced by various factors such as cultural backgrounds, social influences, perception, personality, economic situations, education etc. Travel motive is the starting points of the decision making process (Crompton and McKay, 1997). When planning a trip, it is necessary to answer the questions such as “why do we/they travel?”, “where to go?”, “which is the most suitable…? “when to go?, and “how?” etc. Various theories and concepts have been developed and tested to reveal the travel motives, but yet there are contradictions. Objective of this study is to critically review and discuss the theories and concepts in general and tourist motivations in particular. Further, this study develops a research framework for Sri Lanka on tourist motivation and elaborates implication on future researches on consumer motivation in tourism and hospitality. The study categorized the theories found on tourism motivation into push and pull motives, escaping and seeking and need theories etc. Finally, the emphasis placed on fundamental facts behind behavior and decision making in line with assessment of perception and satisfaction aspects on post purchasing and potential behavior.