The Impacts of Electronic Word of Mouth in Social Media on Consumers' Purchase Intentions (original) (raw)
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Electronic Word of Mouth and Influence on Consumer Purchase Intention
Dynamics of Public Administration, 2017
Word of mouth has been influential in developing consumer perception towards a product or service for years. This happens when consumer meets another online consumer who has previously experienced the service or product that could happen in a shopping mall or store. In late 1990s, the word of mouth was converted into electronic word of mouth (eWOM) with an extensive usage of messengers, other chatting clients such as Yahaven and Email. In late 2000s, Facebook, WhatsApp, Instagram, Pinterest and others became an interminable source of advertising, interaction, information gathering, sharing opinions and discussions on product features and services. Further brand communities, brand facebook pages, micro blogging sites and brand websites have also become a focus of several studies. A rigorous search was conducted through databases such as Google Scholar, Emerald insight and others. This article reviews previous researches taken from these databases with a focal point on eWOM and its in...
Influence of Electronic-Word of Mouth in Social Networking Sites on Customer Purchase Intention
IAEME PUBLICATION, 2020
E-Commerce companies are implementing a lot of strategies to increase product sales and gauge on customer engagement. In the world of social media and online networking, online reviews have gained much importance. Consumers prefer to check the opinion expressed by previous customers of the same product. A good experience by a customer usually leads to him suggesting the product to other customers through word of mouth. With online platforms, this word of mouth has transformed into e-Word of mouth. EWOM has become critical in today's world and changing the way the customers respond to products.
International Journal of Advances in Engineering and Management (IJAEM), 2020
Electronic word of mouth through various social media communities have gained much importance now a days, consumers can now share their opinions and experiences about different brands with other potential consumers that will help them to make buying decisions. The main aim of this study is to summarize the past studies about the influence of electronic word of mouth (eWOM)on consumers' purchase intention and also finding out gaps in the existing knowledge. Although there is a large body of knowledge available on the electronic word of mouth (eWOM), but sufficient researches have not been conducted on electronic word of mouth and its relation with purchase intention. The purpose of this study is to systematically examine and review the current literature that is availableon eWOM and consumers purchase intention.This study contributes to the academic knowledge by identifying some research gaps in the existing literature and by providing directions for future research.
New Trends and Issues Proceedings on Humanities and Social Sciences, 2018
Word-of-mouth (WOM) communication, seen as an important subject by researchers and practitioners for a long time, is a process of consumers who provide other customers some information about a product, a service, a brand or a company. If this process takes place on the Internet (e.g. reviews, tweets, blog entries, ‘likes’, images and videos), it is called e-WOM, and it is seen as an important development in contemporary behaviours of consumers. Opinions disappear after a while in offline WOM, but online WOM causes a permanent public opinion. For this reason, e-WOM draws considerable attention from both academics and practitioners. With the rapid development in e-trade, while a growing number of products are sold, these selling are accompanied by a vast variety of customer review and feedbacks. Online customer reviews provide important information about a product, a service, a brand or a company. Analysing and evaluating the WOM are very crucial for helping companies and customer...
JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION
In the digital age, electronic word-of-mouth (eWOM) communication has grown to be the most powerful influence on customer behaviour. However, the growing body of evidence raises concerns about credibility and eWOM quality. Various factors related to the source, message, medium and receiver of eWOM were collected by an extensive literature review. Aiming to synthesise existing research, this study seeks to determine the factors that contribute to eWOM's success as a wholesome construct. It also operationalises eWOM's measure. The research design of this study is quantitative and uses a structured questionnaire to collect data from eWOM givers and seekers in the online environment. The scale items were gathered from previous research and tested for dimensionality using „Factor Analysis‟ to validate the eWOM construct. There is evidence to show that eWOM effectiveness can be measured to determine purchase intention. E-commerce has developed rapidly, and it is time to take advan...
Journal of Accounting and Finance Management
This research aims to examine the effect of social media marketing and e- word of mouth on purchasing decisions; social media marketing and e-word of mouth influence purchase intention; social media marketing and e-word of mouth influence purchasing decisions by mediating purchase intention. This study uses a quantitative descriptive research approach using data obtained from a sample of the study population and analyzed according to statistical methods. The population in this study uses an infinite population, where the infinite population in this study is taken from consumers who have purchased Zoya's hijab products. The sampling technique used was accidental sampling with a total sample of 70 respondents. The analysis technique used is path analysis technique. by collecting data through research instruments, by distributing questionnaires to consumers. The results of the study found that based on the results of the study found that social media marketing and e-word of mouth h...
An Empirical study on the consumers' attitude towards Online Word of Mouth Marketing
Online word of mouth marketing is the word these days that is thoroughgoing by which any information increasing rapidly across a million people within a short period of time mainly through Social media. Online spoken communication has been one amongst the exciting analysis areas of enquiry. There is a rising attention on the effectiveness of online spoken communication. The present research is conducted to investigate consumers' attitude towards online word of mouth through social networks. People's attitude towards a product is effecting by Social media. But it is difficult to ensure that the consumers prefer the same brand influenced by online word of mouth technique of social networks. Thisresearchis to conduct an empirical study to identify the attitude of peoples towards online word of mouth. Various statistical tests such as T test, ANOVA, Friedman rank test have been applied to support the research hypothesis. This analysis not solely provides us with a summary of current standing data within in the domain of online word of mouth, however additionally is a salient guideline for future analysis direction.