Literature Review: K-Beauty Effect on Health Behavior and Korean Cosmetics Purchasing in Indonesia (original) (raw)
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Ikesma, 2023
Indonesia is a country in which most of its citizens are Muslim. This condition brings halal products to have a very large market share potential, especially food and cosmetic products. A large number of Muslim consumers in Indonesia raises new challenges with the high public interest in Korean food and cosmetics products, which some types of products do not have a halal label. That condition could be marked as the importance of awareness towards imported products that have non-halal status risk. Furthermore, due to the research limitation of Indonesian teenagers' perspective about halal status, we need to provide more certain information about halal status. The method for this study uses a literature review by searching for a literature database obtained from the Google Scholar search engine with inclusion criteria such as articles in English or Indonesian, published between 2011-2021, accessible in full text, and articles discussing the halal status of Korean products and adolescent perspective. Indonesia, especially Muslim teenagers towards Korean cosmetic and food products. The results show that Indonesian teenagers' huge interest in Korean products, the product's halal status is one of the factors that affects teenagers' intention to buy Korean food and cosmetics and it works as a key factor/their priority in purchasing products. Teenagers are concerned about the halal status of Korean food and this aspect becomes a priority when buying Korean food. The conclusion of this study is that the halal status of Korean food and cosmetic products has an effect on consumer buying interest.
Advances in economics, business and management research, 2023
This study aims to see the description and influence of the level of brand image, level of religiosity, and level of online consumer review on the intensive purchase of cosmetics for halal studies in generations Z and Y in West Java. The research method used is descriptive quantitative with SEM-PLS analysis method and the analytical tool used is Smart PLS. The number of samples in this study amounted to 151 respondents. The results of the descriptive analysis showed that all the variables in this study were in the high category. In addition, the level of brand image, level of online consumer review, and level of religiosity have a positive effect on the intensity of purchasing halal cosmetics in West Java. The implication of this research is to know what factors can be used as input in the efforts that halal cosmetic manufacturers must make to develop products such as promotional strategies and others.
Religion is an important cultural factor to study, because it is one of the most universal and influential social institutions that have a significant influence on people's attitudes, values and behaviours, at both the individual and societal levels. Indonesian Muslims living in multireligious societies are considered more conscious of products that are permissible or halal, and thus the halal cosmetic market is important for both producers and consumers. The existing literature focuses on halal food products, and only a limited number of studies have been about halal cosmetic products. The purpose of this paper is to provide an improved understanding of the influential factors on attitudes toward halal cosmetic products. Empirical evidence from both in-depth interviews and data garnered from 350 surveys was integrated into a conceptual model. The model was tested using structural equation modeling. The causal model was validated using SmartPLS 2.0. The results indicated that attitudes towards halal cosmetic products were important antecedents of intention to purchase halal cosmetic products and mediated the influence of knowledge, religiosity and subjective norm. This study is expected to provide insight into strategies to encourage marketers to adopt halal cosmetic products in the future. This study further contributes by providing a comprehensive framework of the antecedents and consequences of attitudes towards halal cosmetic products on purchase intention.
Almana, 2022
Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social media. This study aims to analyze the effect of halal labels on purchasing decisions for cosmetic products, analyze how much influence celebrity endorsers have on purchasing decisions for cosmetic products, analyze how much influence product knowledge has on purchasing decisions for cosmetic products, and analyze how much influence halal labels, celebrity endorsers and product knowledge have. on purchasing decisions for cosmetic products. A total of 96 respondents used multiple correlation research methods. The results of this study indicate that halal labels have a positive and significant influence on cosmetic purchasing decisions, celebrity endorsers have a positive and significant influence on cosmetic purchasing decisions, product knowledge has a positive and significant influence on cosmetic purchasing decisions, halal labels, celebrity endorsers and product knowledge have a positive and significant impact on cosmetic purchasing decisions. positive and significant influence on cosmetic purchasing decisions.
Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products
Journal of Marketing Innovation, 2022
The purpose of this study is to analyze the considerations of Muslim consumers in buying Korean beauty products or commonly called Korean Beauty. The author also examines the effect of halal awareness, country of origin, and product ingredients on purchase intention. This research was conducted using mixed methods. The sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with four informants from West Java. For the data analysis, it employs IBM SPSS Statistics 22 for the quantitative data testing. Meanwhile, the qualitative data uses three qualitative paths: data reduction, data presentation, and conclusion. The results shows that product ingredients and country of origin have positive effects on purchase intention while halal awareness does not affect the purchase intention of Korean beauty products. These results have implications for the need of complete information in choosing products from non-Muslim countries.
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business)
This research aims to show the effect of the value of the halal label and celebrity endorser on purchasing decisions for halal cosmetic products with religiosity as a moderating variable. The method uses descriptive quantitative by analyzing the responses to questionnaires distributed to 228 respondents in Indonesia. Based on previous research, four hypotheses were built, and the collected data were processed using a path analysis tool through the Smart PLS 3.3.3 application. The results showed that the halal label variable and celebrity endorser significantly affected purchasing decisions for halal cosmetic products, with religiosity as a moderating variable. Meanwhile, the religiosity variable does not moderate the effect of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. This finding confirms that religiosity has not sufficiently strengthened the influence of the halal label and celebrity endorser on the decision to purchase halal cosme...
The Antecedents and Outcome of Halal Cosmetic Products : A Case Study in Jakarta Indonesia
2017
A model for halal cosmetics products with the antecedents and outcome was developed and empirically investigated in this paper. The purpose of this paper is to identify the effect of knowledge, religiosity, and social identity on attitude toward halal cosmetic products, and attitude toward halal cosmetic products on the brand to purchase intention for halal cosmetic products. A model for the halal cosmetics products with the antecedents and outcome was developed and empirically investigated for this paper. The theoretical model was tested using structural equation modeling with Partial Least Squares (SEM-PLS). This study used nonprobability sampling with purposive sampling methods and required 200 respondents. The findings of the study show that knowledge factors have strongest effect on the antecedent variables; and attitude toward halal cosmetic products has a direct effect on purchase intention. This study is a preliminary one investigating the consumer perception of halal cosmet...
Choice Constructions of Indonesian Muslimah in Purchasing Halal Cosmetics
IJECA (International Journal of Education and Curriculum Application), 2018
Cosmetic choice for Muslimah is not as simple as we think because it relates to the looks, aesthetics, exposures, and hopes. This study aimed to determine the construction of Muslimah choice in the purchase of cosmetics. The study was conducted by using direct experiments to Muslimah. The experiments were conducted in a controlled environment, where the female respondents were divided into nine groups, with three levels of income and three levels of knowledge about halal cosmetics. This procedure results in more accurate measurements because the variables are controlled by the researchers. The results indicate that there is difference of consumer choice construction between knowledge level and income level. The variable of knowledge level gives a better influence in purchasing decision of halal cosmetics product compared with variable of income level. Different treatments in the provision of halal product information tend to influence consumer purchasing decisions with lower income ...
Asian Journal of Islamic Management (AJIM)
Purpose – This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms. Then the influence of religion, knowledge, brand image, and product quality on the intention to buy Halal cosmetics products in the cosmetics industry in Indonesia.Methodology – This study used a purposive sampling method to collect data. As many as 522 young Muslim consumers in 32 provinces in Indonesia have previously used halal cosmetic products.Findings – The study results show that religiosity and Halal product knowledge significantly influence attitudes, subjective norms, and intentions to buy halal cosmetic products. Interestingly, the findings reveal that product knowledge has a higher impact on religiosity on attitudes, subjective norms, and intentions to buy in terms of cosmetics. Meanwhile, attitudes, brand image, and product quality affect intention, but subjective norms do not affect the intention of the young Muslim generation to buy cosmetic produc...
NUsantara Islamic Economic Journal
This study aims to analyze and explain the influence of YouTube beauty vloggers on Indonesian Muslim Consumer’s Purchase Intention of Halal Cosmetic Products. This study uses a data collection method with a questionnaire, with a quantitative approach. The population that is the object of research is muslim women in Tanjungpinang. The study sample numbered 100 respondents using purposive sampling techniques with convenience sampling approach. The criteria of respondents are muslim women aged 17-35 years who are domiciled in Tanjungpinang and use halal cosmetics. The analytical tool used in this study is SPSS 26. The results of this study show that YouTube beauty vloggers are very influential on purchase intentions with a coefficient of determination of 63.6%. With the YouTube beauty vloggers are able to influence consumer behavior and increase consumer confidence and able to increase purchase intentions on halal cosmetic products. It can be concluded that YouTube beauty vloggers hav...