Significance Of Morning Programmes In Raising Health Awareness Among Females In Pakistan (original) (raw)
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Impact of Health Programmes on Women: A Study on Gulbarga Television Viewers
An attempt has been made to explore and study the consumption pattern in regards to the health programmes on television for women ages above 20. The study also include women’s rationale for watching health-related shows, their perception of the situations portrayed on these shows and also the impact on them based on the sample of 120 respondents in selected areas of Gulbarga city of Karnataka state. The results are discussed and have been observed the types of television programmes are viewed, popularity of different channels and their contents among women and the opinion of health programmes among viewers. The objective of research was to understand the relationship between viewer motives for watching television and interpersonal relationship perceptions. The interpersonal relationship perceptions that were examined included: attachment styles, love styles, and Machiavellianism. This research used both quantitative surveys and focus group interviews as data. The quantitative data analysis produced support of genre specific media effects. First, motives were examined in relation to the television. Watching for positive outcomes was positively related to television viewing and watching for interpersonal outcomes was negatively related. Second, the relationship between television exposure and relationship perceptions was examined. Respondents discussed how Health Programmes on television made them to be aware of their health condition and also how to remedy for common disease including personal health care. Finally, respondents agreed that health programmes are very helpful for providing information and remedies about certain common disease.
Influence of Television Health Programmes on Maternal Health
International Journal of Humanities and Social Science, 2015
The importance of women’s health in the development of a nation is underscored by its frequent appearance in national developmental plans. This study examined the Influence of Television Health Programmes on maternal health focusing on Badagry and Ikenne Local Government Areas and health programmes on Lagos State Television and Ogun State Television. The purpose of this study was to generate empirical data for stakeholders in the Nigerian Health sector to improve maternal health. The study used questionnaire to gather data from 300 and 160Pregnant and post-partum women from Badagry and Ikenne local government areas. Respectively, 441copies of questionnaire were analyzed using descriptive statistics. The study found that while television health programmes had a moderate influence on women in the two local government areas, rate of exposure is low. The study concluded that women health programmes should be a blend of education and entertainment as respondents prefer edutainment programmes.
International Journal of Community Medicine and Public Health, 2017
Background: Television is not only a source of entertainment but also a major source of information including that related to health content. So this study was conducted to know the role of television in awareness about health programs and their utility. Methods: In this cross-sectional study, 1000 respondents (500 urban and 500 rural) were studied in 5 rural and 5 urban from field practice area of Government Medical College, Amritsar. They were interviewed with the help of pretested and semi-structured questionnaire. Results: Almost all the respondents had watched television with 94% respondents in rural and 100% in urban. Those respondents who did not watched were due to non availability of television sets. Majority 3/4 of the respondents spent half to 2 hour per day watching television. Almost 2/3 of total respondents were aware about health related programs being shown on television and out of these 79.00% were actually watching these programs. 42.16% respondents were aware about health related advertisements. Respondents using these products 91.20% followed through self awareness whereas 8.80% were motivated by someone. Conclusions: Television viewing is almost a universal phenomenon but still in areas where it is more needed very few were being aware about health related content being shown on television and even those who were aware were not watching these programs.
Television health promotion in four countries
Nutrition, 2005
The research plan was to conduct a comparative, longitudinal field experiment in Russia, Hungary, the Czech Republic, and Poland to evaluate the effect of a nutritional and general health promotion television series. The series addressed four health topics: a healthy diet, avoidance of tobacco use and alcohol abuse, and enhanced physical activity. Methods: Because of different infrastructure and contingency conditions in the four countries, data collection ranged from group-administered surveys at a central location to individual personal interviews using a quasi-experiment comparing viewers and non-viewers 18 y and older. It occurred between 1996 and 1998. Results: Overall, the television programs were found to provide new, useful, and practical information to viewers. Most (53.4% to 64.0%) learned useful information. Nearly 33% or more (29.5% to 37.9%) intended to change their lifestyle, with about 25% or more (24.0% to 60.2%) of this group indicating that they would eat more fruits and vegetables. Subsequently, 16.7% to 45.0% reported actual dietary changes consistent with health promotion. Conclusions: The study addressed diet and nutritional patterns in this region and the underlying social and behavioral factors, topics on which there is very limited information. Methodologic equivalence was sought through consistent measures despite the differential research infrastructure in the four countries. Results indicated that viewers rated the nutritional and general health promotion television programs favorably and that media messages can be used to motivate and educate viewers. More sustained television programs focused on health promotion will benefit audiences in Central and Eastern Europe.
2020
The study analyses strategies and persuasive appeals in the public service messages aired on Pakistani TV channels during 2016-2018, that measures the effects of PSMs on audience behaviour. The PSMs fails to deliver messages due to dissimilar socio-economic backdrop and scope of the audience understanding. The purposive sampling of six selected PSM is on the bases of health themed PSM’s. Objective is to investigate the characteristics of ads, role of the message, major health issues, sources of the message and appeals. The AIDA model, persuasion theory and social responsibility theory used to filter the textual analysis of the selected PSMs. It was found that the PSMs presented health issues while using celebrity endorsement and persuasive message appeals as persuasive techniques. The PSMs such as breast cancer persuaded women for self-care, calcium deficiency PSM to calcium intakes, heat stroke PSM to precautionary measures during emergency situations, the malnutrition PSM to women...
Medical Journal of the Islamic Republic of Iran (MJIRI), 2021
Background: By informing and educating, the Media play a main role in increasing the health literacy of the community. Broadcasting health channels (BHCs) are established to improve health literacy and public health worldwide. This study was aimed to evaluate the role of Islamic Republic of Iran the broadcasting health channel (IRIB HC) on public health. Methods: A cross-sectional, comparative study was performed on 500 participants throughout 6 urban areas in Tehran, the capital of Iran in 2019. About 250 of the samples were included in viewing the health channel group. A standard questionnaire was used to measure the levels of public health in the 2 groups. Data were analyzed and compared using SPSS software version 25. Results: According to the results, health literacy was higher in the group that used the health channel rather than the other group. Also, with regard to physical and psychological health levels, a significant difference was observed between audiences and nonaudiences (p= 0.013, p= 0.001, respectively). Conclusion: The IRIB HC has positive effects on increasing the level of health literacy, Physical and psychological health, and consequently improving public health. Therefore, these channels have a great role in the implementation of health polices to improve health status.
World Family Medicine Journal, (WFMJ) (incorporating the Middle East Journal of Family Medicine), ISSN 1839-0188, Volume 10, Issue 2, February/March, pp. 26-31., 2012
Objective: To assess the level of awareness of different diseases and to explore the role of mass media in spreading health awareness in Aligarh Muslim University campus. Methods: A total of 1040 subjects of different intellectual levels, who were representative of AMU community, participated in this study. These subjects responded to a structured questionnaire on awareness of different diseases and sources of information. Having heard of different diseases in question was defined as awareness. Findings: About 80 percent respondents got information about health from newspaper and magazines. 71 percent were reported that television/radio is among the best sources to get information on health related issues. Conclusion: The study reveals that those exposed to mass media had reported significant knowledge about various morbidities and likely to seek better health care services. The results underscore the importance the mass media exposure in prevention and control of diseases. Keywords: media, awareness, diseases, health promotion, AMU, India.
Mass media for Health Communication and behavioural change: A theoretical framework
University of Mysore, 2016
Health communication is a technique of informing, influencing, and motivating individuals, institutions, and public at large about important health issues. Mass media have an important role in health communication. The objective of this study is to investigate this role of mass media in health communication. A systematic review of different health campaigns based on health communication theories and models for attitudinal and behavioural changes have been done. Research papers related to health communication theories and models for attitudinal and behavioural changes published in peer reviewed journals have been reviewed for the purpose. These research papers were selected through multiple searches with different key words such as ‘health communication theories’, ‘television and HIV/AIDS’, ‘health communication for behavioural changes’, on INFLIBNET online library such as Jstor, Taylor and Francis, Willey Blackwell etc. The study finds that driven by different theories and models, mass media are using communication strategies such as infotainment/edutainment and are using Sitcoms and Suspense thrillers in developing countries for creating health awareness and for attitudinal and behavioural changes. The study also indicates that television is a powerful tool for informing, influencing and motivating people towards achieving desired behaviour particularly in relation to HIV/AIDS and other health related issues which warrant attitudinal and behavioural changes.