Pinpointing Persuasion in Children's Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation (original) (raw)

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Pinpointing Persuasion in Children's Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation

Journal of Interactive Advertising, 2014

Nathaniel EvansNathaniel Evans

Abstract

ABSTRACT

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