AN INSIGHT INTO THE ROLE AND CONTRIBUTION OF KERALA ON TOURISM DEVELOPMENT IN INDIA (original) (raw)
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Kerala Tourism — The Role of the Government and Economic Impacts
Centre for Public Policy Reserch, 2018
Kerala tourism has won several national and international recognitions, mainly due to the region’s picturesque beauty and state’s responsible tourism projects. Based on the tourism policy documents of the central and state governments, the Kerala tourism model is acclaimed as one of the most liberalised tourism models with the private sector leading tourism development and the state acting as a facilitator rather than a regulator. Kerala government’s tourism expenditure is one among the highest in the country. Tourism constitutes 10 per cent of Kerala’s GDP, as per official statistics, and reportedly contributes around 23.5 per cent to the total employment in the state. This study, however, shows that most of the claims made by the government about Kerala tourism are inflated. Though found to be highly unsuccessful and ineffective, the government has spent a significant amount of money on government-run tourism services. The government plays the role of the lead provider of accommodation facilities and is in complete charge of tourism promotion and marketing. At the same time, the potential of innovative products like home stays and houseboats is not tapped for lack of incentives to the entrepreneurs. This study shows that though the government policies were investor friendly in paper, they were actually harming the investors rather than promoting them. Kerala’s international tourism sustains on visitors from a few countries, while domestic tourism is dependent on tourists from within the state, despite the huge spending on tourism promotion by the government. The claims of the economic advantages of tourism are based on unreliable statistics, along with an all-inclusive definition of tourists, which do not come under the realm of the state’s tourism policy. The study shows the need for the government to act as a facilitator by providing the basic infrastructure conducive for tourism and allow the private sector to play the lead role in tourism promotion and development. Tourism promotion and marketing should be the responsibility of the private sector, which will help in implementing innovative marketing methods for attracting international tourists from more countries and domestic tourists from other states. This will help in exploiting the natural potential of Kerala tourism rather than placing artificial constraints on tourism development in the state through government interventions. The study demands a reliable procedure for collating the tourist database in the state that distinguishes tourists based on the type of visa and purpose of visit. The economic impacts of tourism should be analysed using this database for getting a reliable picture in this regard.
CHAPTER-4 ECO-TOURISM IN KERALA -AN OVERVIEW
Located at the southern extremity of the Indian sub-continent adjoining the Arabian Sea, the state of Kerala is resplendent for her scenic splendour and cultural opulence. The total area of the state comprises 38863 square kilometers and a coastline length of 550 kilometers. The population of the state is 33.39 million.
A Study On Development Of Tourism In Tamilnadu State Of India.pdf
Abstract:-Tourism sector is one of the emerging service sectors of the Indian economy. This sector has the capacity to create large scale employment both direct and indirect, for diverse sections in society, from the most specialized to unskilled workforce. Indian tourism has vast potential for generating employment and earning large sums of foreign exchange besides giving a fillip to the country's overall economic and social development. The State of Tamilnadu is situated in the southern part of the Indian Peninsula has over 20 centuries of cultural heritage of historic significance. It has an impressive coastline along the Bay of Bengal over 1000 kms. Tamilnadu can be said to be a multi-dimensional tourist product. Subsequently only to the pilgrimage and heritage locations in Tamilnadu comes the scenic beauty of nature in around the state in the form of temple towns, historical monuments, wildlife and bird sanctuaries, hill resorts, waterfalls, beaches, breathtaking valley views, backwaters, mangrove forests, numerous places of worship, historical forts, rich heritage and culture, music and dance festivals comprise the tourism wealth of Tamil Nadu. The study deals with the tourism potential of Tamilnadu state and to identify the various tourist places of Tamilnadu. The study will suggests to take necessary steps to develop of various tourism spots by Tamilnadu state tourist developers. Based on the study, it could be concluded that the state has rich tourism resources for the tourists visiting in India. Keywords:tourism; Tamilnadu; economy;employment.
SSRN Electronic Journal, 2021
Tourism is becoming a vibrant and significant contributor to the sustainable development of Kerala. The state offers a world-class, local visitor experience. The tourism sector attracts investment, which makes it more sensitive to the natural environment. Kerala is a global brand in the field of tourism. We have increased our market share inside and outside India. Cultural tourism is gradually gaining wide acceptance as a real tourist destination and becoming one of the most promising areas of economic development of our country. Cultural tourism products in Kerala are not marketed properly. Cultural tourism is gaining more and more tourists these days. It is a common fact that tourists may be more interested in the culture of the native place they visited than the hosts. Culture is associated with religions, beliefs, customs, traditions, languages, rituals, arts, and the way of life of people living in a particular geographical area. This study highlights the analysis of the growth rate of Kerala tourism and analyzes the cultural tourism potential of Kerala.
Economic Impact of Tourism in Kerala, India
2020
Kerala is one of the prominent tourist destinations of India with backwaters, hill stations, beaches, Ayurvedic tourism and tropical greenery. National Geographic's Traveller magazine listed Kerala in the 'Ten Paradises of the World' and '50 must visit places of a lifetime'. Tourism is one of the few sectors where Kerala has clear competitive advantages as Kerala is considered as nature magic ranging from the Western Ghats covered with dense forests to the backwaters to the Arabian Sea. Its ancient rich culture including traditional dance forms and the strong presence of alternative systems of medicine add to its allure. Sustainable tourism is the mission. This can be achieved by integrating tourism with other parts of the economy like medical and health hubs which will attract more stable tourists over a longer period of time and with higher spending capacity. Infrastructure development is crucial to achieve this goal. This paper is an over view on the economic ...
A Study on Development of Tourism in Tamilnadu Stateof India
2014
Indian economy. This sector has the capacity to create large scale employment both direct and indirect, for diverse sections in society, from the most specialized to unskilled workforce. Indian tourism has vast potential for generating employment and earning large sums of foreign exchange besides giving a fillip to the country's overall economic and social development. The State of Tamilnadu is situated in the southern part of the Indian Peninsula has over 20 centuries of cultural heritage of historic significance. It has an impressive coastline along the Bay of Bengal over 1000 kms. Tamilnadu can be said to be a multi-dimensional tourist product. Subsequently only to the pilgrimage and heritage locations in Tamilnadu comes the scenic beauty of nature in around the state in the form of temple towns, historical monuments, wildlife and bird sanctuaries, hill resorts, waterfalls, beaches, breathtaking valley views, backwaters, mangrove forests, numerous places of worship, historical forts, rich heritage and culture, music and dance festivals comprise the tourism wealth of Tamil Nadu. The study deals with the tourism potential of Tamilnadu state and to identify the various tourist places of Tamilnadu. The study will suggests to take necessary steps to develop of various tourism spots by Tamilnadu state tourist developers. Based on the study, it could be concluded that the state has rich tourism resources for the tourists visiting in India.
Assessment of Kerala Tourism Industry-An Economic Perspective
Dera Natung Government College Research Journal, 2023
The paper throws a light on the status of tourism sector of Kerala, and as a major source of economic development contributor. It is positioned as 'God's Own Country' by the Department of Tourism. Every year's millions of people are attracted by the State due to its beautiful beaches, hills stations, backwater cannels, tea gardens, ethereal waterfalls, wildlife sanctuaries, festivals and friendly people. Kerala is one of the most popular destinations for both national and international tourists in India. September to March is the ideal time for visiting the state. Kochi City, Munnar, Thiruvananthapuram, Wayanad, and Guruvayoor are popular destinations of tourists. Foreign exchange earnings from the tourism sector have been in the increasing trend since last decade, except the duration of the covid effect. It is observed that the tourism sector is vital for the economy of Kerala and the initiatives taken by the Kerala Tourism Development Corporation would go a long way facilitating the development of the state. A study has been conducted to know and understand the current status of both domestic and international tourism vis-à-vis pre and post covid scenario. Simple average, percentage, and ranks are used to present and analyse the data for common understanding of the objectives. Advanced regression statistics like R square value analysis and correlation analysis is used to draw statistical inferences in the study. The authors in this paper genuinely feel that, the Hypotheses Test Results are expected to throw further light upon the utility of the study to the Academicians, Researchers, Policy Makers, and Industry Personnel as various means of Business Development and Socio Economic Contribution.
Tourism development in the state of Kerala, India: a study of destination attractiveness
European Journal of Tourism Research, 2008
This paper describes the context and framework for assessing destination attractiveness of Kerala, an emerging tourism destination in a developing country. The study reveals its strengths and weaknesses from the demand side perspective and suggests a number of valuable implications for destination marketing efforts. Comparing an array of attractions and experience elements for the destination of Kerala, the analysis highlights the importance of specific destination attraction elements as core appeals of the destination. The analysis provides a solid theoretical rationale for the spectacular performance of Kerala tourism in recent years across a number of fronts. However, negative gaps have been observed for a few vital attraction elements, broadly suggesting the need for modifying area specific development efforts to enhance the tourists experience with these attraction elements. Based on the findings of the study, the need for a moderately different emphasis in guiding both the pro...