Strategic Dilemmas of Western Corporations in Russia (original) (raw)

This article presents the problems of designing the strategies of western companies that continue to own Russian assets, and identifies the main dilemmas of the strategic choice facing these companies: 1) to leave Russia or stay in Russia; 2) to leave as quickly as possible or profitable as possible; 4) if a decision is made to expand the business, then – ​do it with reduction of the share of innovation expenses in the gross profit (revenues) of the Russian division or with an increase of the share of innovation expenses in the gross profit (revenue). The article presents the difficulties of choosing between these options. The main difficulties related to the fact that criteria of decisions are in different domains (political and economic ones) and standard quantitative methods of analysis in many cases turn out to be unacceptable, since there is no single metric for comparing the consequences of decisions. In addition, the interests of decision-making actors are extremely heterogen...