Search Engine Optimization (original) (raw)

Search Engine Optimization: A Review about Concepts, Techniques, and Algorithms

ILMA Journal of Technology & Software Management - IJTSM, 2022

The availability of several websites requires substantial techniques to grasp the user's attention to their website. Search Engine is vital in providing the user with relevant site pages. Popular search engines, such as Google, use web crawlers and ranking algorithms, such as PageRank Algorithm, to rank the site pages based on content quality metrics and their online existence over the Internet and the WWW. Search Engine Optimization is a technique to optimize a webpage's appearance on the first page of Search Engine Results. Whenever a user searches for a relevant query on the search engine, they enter a specific keyword or phrase instead of writing a complete website address or URL, then accordingly, the search engine manipulates or processes that specific keyword and searches for the relevant site pages and displays a comprehensive list of the relevant site pages at the top of the SERPs. This review paper focuses on understanding the concepts, techniques, and algorithms used for search engine optimization of websites and web pages to improve the website's ranking by incorporating SEO best practices on search engines such as Google and Bing.

Search Engine Optimization Page Rank Algorithm

International Journal of Computer Science Engineering and Information Technology Research, 2018

The world of technology and online presence of the giant size corporations have changed the definition of the business as well the marketing of the same. This is supposed to be so mainly because of the availability of the information of every business stack holder on the tips of fingers. However, but the instinct as it remains the same be it a layman or a multi-millionaire, he/she always prefers to buy something that is easily available requiring fewer efforts to search hither and thither. SEO is a technique helping the end-users to find what they want and that too from the choice of their place and brand. This amazing phenomenon takes place due to a wellset algorithm that determines the ranking of a particular website for a particular most used keyword on one hand and on the other hand the contents, graphics, website structure and the genuineness of the contents displayed on a web page. This research paper focuses on the core area of SEO-Keywords, Website Contents-On Page Optimization & Off-Page Optimization, and the Algorithm used by search engines to give a rank to a website. As an interesting experiment, I will also use the page rank method for UVPCE website data.

Search Engine Optimization with Google

International Journal for Research in Applied Science and Engineering Technology

Search engine optimization is a strategical technique to take a web document in top search results of a search engine. Online presence of an organisation is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use (Say; PhD in web technology) rather than searching the organisation name, and if the page link comes in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for an organisation. Google is most user friendly search engine proved for the Indian users which give user oriented results .In addition, most of other search engines use Google search patterns so we have concentrated on it. So, if a page is optimised in Google it is optimised for most of the search engines.

Search Engine Optimization with Google-Web

International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2019

Search engine optimization is a technique to take a web document in top search results of a search engine. Web presence Companies is not only an easy way to reach among the target users but it may be profitable for Business is exactly find the target users as of the reason that most of the time user search out with the keywords of their use rather than searching the Company name, and if the Company Website page come in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for a Business. Google is most user-friendly search engine to prove for the all users which give user-oriented results. In addition ,most of other search engines use Google search patterns so we have concentrated on it. So, if a page is Register on Google it Is Display on most of the search engines.

IJERT-Development of a Ranking Algorithm for Search Engine Optimization

International Journal of Engineering Research and Technology (IJERT), 2014

https://www.ijert.org/development-of-a-ranking-algorithm-for-search-engine-optimization https://www.ijert.org/research/development-of-a-ranking-algorithm-for-search-engine-optimization-IJERTV3IS041023.pdf All over the world millions of people use search engines to search their information. They use search engines for most of their queries and they are interested only in top few result pages. So promoting a website in search engine result is important development of websites. Search engine optimization (SEO) is to complete this work. But sometimes some SEO techniques are used in an unethical manner which break the search engine's rule and regulation and place undeserving site on top list. Our research objective is to design and implement an ranking algorithm by tracking IP address of who is clicking , so that the owner can't click hundreds of times to increase its ranking position in search result. Keywords: Search Engine Optimization (SEO) Process , On-site optimization technique, off-site optimization techniques ,page rank algorithm. I INTRODUCTION Due to increase in popularity of web, huge amount of content are available on the internet and sometimes it become difficult to find relevant information on a subject. There are various methods used to retrieve information ,so search engine become an important part of life to search information .we depend on search engines to provide us right information .To satisfy users need and requirement search engine use different strategies to gather information from internet [12].It organize and process the searched information and display the search results to the users in a systematic way. Efficient search engines find the target information quickly and accurately .At present the major internet search engines are yahoo ,Ask , bing etc rank web pages based on certain factors that affect its ranking .Users use search engines for most of their queries but they only prefer the results available on first page and 2-3%of users go on further pages. Most of the visitors think that companies found on the top results are the best brand in their product services and category.These clues make it very clear that if an organisation wants to go on top in their sales than they should concentrate in getting their pages widely available in the search engines.[13]search engine optimization is the process of improving a website position ,so that the webpages comes up higher in the search results of major search engines. Ranking is an important component used to measure the quality of page .[14]Higher page rank value indicates website is very popular. To promote website in search engine natural listing , various SEO optimization techniques are used called white hat techniques. Some time to promote a website in a search engine result list ,Search engine optimizers use search engine optimization techniques in an unethical manners called black hat techniques which breaks search engine rules and regulations and place the undeserving site on top list. These techniques lowers the quality of search engine and increase traffic. Also these techniques will not have any benefit to users .

A New Technique for Ranking Web Pages and Adwords

Web mining is an active research area which mainly deals with the application on data mining techniques on the data that is provided by the internet, the World Wide Web(WWW).The Information provided by the internet could be in either webpages, links structure of WWW or Web server logs. Web content mining, Web usage mining and Web structure mining are the three categories by which web mining is classified. This paper proposes a technique by which the search results can be refined in such a way that the results provided to the user are unique and the best suited result. This is achieved by using a new technique known as the Semantic Rank (SR) algorithm. The SR algorithm ranks the webpages in a more efficient way than the PageRank algorithm used by Google.

Search Engine Optimization Techniques and Tools

International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2019

Basically, the search engine is used to search for any information on the Internet. The purpose of any website or webpage is to appear on top of the search engine when any user searches for relevant information in the content on their website. There are several factors that affect website ratings and make it down in the search crawler's crop list and some websites do not even come in the top search engine list despite the best content. The art of improving website visibility is known as search engine optimization. Most of times, main focus is set on making the website as user-friendly as possible, stable, fast and secure. But when creating the website, we need to take into consideration an essential factor, which is making the world aware of their website and their content. In this paper, we will survey how various techniques optimize the search result in search engine.

Enhancement of Web Search Engine Results Using Keyword Frequency Based Ranking

2014

As web is the largest collection of information and plenty of pages or documents are newly added and deleted on frequent basis due to the dynamic nature of the web. The information present on the web is of great need, the world is full of questions and the web is serving as the major source of gaining information about specific query made by the user. Search engines generally return a large number of pages in response to user queries. To assist the users to navigate in the result list, ranking methods are applied on the search results. Most of the ranking algorithms proposed in the literature are either link or content oriented. Proposed methodology uses, a page ranking mechanism based on frequency of keywords found in the query made by user. This approach helps to rank most valuable and relevant search results on the top of the result list. Therefore tries to enhance the search engine results. Keywords— Information Retrieval; PageRank; Search Engine; Web Mining; World Wide Web

Search Engine Optimization of The Website

International Journal of Scientific Research in Science, Engineering and Technology, 2021

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Information mining is the search for hidden patterns that could be present in huge databases. Mining process scans via a huge volume of data to find out the patterns and correlations between patterns. SEO targets unpaid traffic rather than direct traffic or paid traffic. Search engine optimization is a strategic technique to take a web document in top search results of a search engine. Online presence of an organization is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use, rather than searching the organization name, and if the page link comes in the top positions then the page turns out to be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for an organization.