Billboard competition: Linguistic and visual analysis of political billboards of the 2022 parliamentary elections in Hungary. (original) (raw)
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A MULTIMODAL ANALYSIS OF SELECTED POLITICAL POSTERS AND SLOGANS IN ROMANIA
Political posters constitute key elements in expressing identities and ideologies through visual communication with the purpose of influencing and/or manipulating target audiences to cast their vote for particular parties. The aim of this research paper is to analyse a selection of political posters and slogans from the most recent local elections in Romania in order to highlight the linguistic and visual strategies used, as well as their effectiveness and impact on their intended audience. To this end, the paper comprises a theoretical framework centred on multimodal strategies used in the political posters and a case study based on a questionnaire applied to 50 respondents. The study reveals the heterogeneity of political posters as multimodal constructs, which can unwittingly engender the opposite effect of that desired.
KnE Social Sciences
The 2019 elections were the first occurrence involving votes for the president, Regional Representative Board (DPD), House of Representative (DPR) and Regional House of Representative (DPRD) all on the same day. In this study, the billboards used in campaigns are investigated and their linguistic aspects scrutinised. The study uses a qualitative description analysis method, involving two billboards originating from the nationalist and Islamic camps which won the general elections in 2019. The study uses two approaches in analyzing the first billboard: 1) semiotic social analysis to analyze images and symbols on billboards and 2) persuasive discourse to analyze existing taglines. The study demonstrates the presence of a dominant type of persuasive discourse that contains an invitation and affirmation. On the billboard, the researchers found that the candidates used many key figures to increase their appeal and also used the billboards to educate voters about callot-casting, Keywords:...
Powerful posters – A multimodal analysis of Slovenia’s 2018 parliamentary elections
Ars & Humanitas: L. 14 Št. 1 (2020): Prepričevalna moč sodobnega političnega in medijskega diskurza, 2020
Given the rise of far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across different ends of the political spectrum and indeed if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of parties' political campaigns. Using the tools of political discourse analysis, the first part is centered around parties' choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second portion is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programs: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programs.
Communication, politics & culture, 2012
To m a ž D e ž e la n a nd Ale m Ma k suti ! Abstract Election posters are a visual means of communicating political messages to a large audience, and they are an important print medium for political communication that is directly controlled by political actors. Posters have played a large role in election campaigns for the past two centuries, and as a result, this trend continues in many countries today. The legacy of socialism and the rule of the Communist Party made posters even more important in Slovenia, due to the medium's significant function in the propaganda machinery. By employing the informative-persuasive framework (Mueller & Stratmann 1994), we analysed the nature of electoral competition in Slovenian poster campaigning as well as the extent of its (dis)continuity with posters from the period of communist monism. Based on the content analysis of 841 posters from the communist and noncommunist periods, we observed that Slovenian posters in the post-1991 democratic era reflect patterns of poster campaigning characteristic of liberal democracies and demonstrate a clear break with posters from the communist regime. Those patterns confirm the general assumption that dominant political actors employ more persuasive poster campaigning, while the less established devote more attention to informative activities. !
MULTIMODAL DISCOURSE: AN ANALYSIS OF TWO POLITICAL ADVERTISING VISUALS
Imgelem, 2023
This study is interested in the persuasive and compelling modalities used by advertisers in political campaign advertising images, applied to persuade and impact their audiences. In this respect, this research focuses on two political campaigns posters, chosen by a non-random sampling procedure, commissioned by the Republic of Turkey current ruling party, and their main opposition, during the lead-up of the 2023 General Elections in Turkey. In this endeavour, a multimodal discourse analysis is utilised due to the study involving language and semiotic processes in a visual medium. In an effort to interpret the representational, interactional, and compositional meanings provided by the various parts of the chosen images, three metafunctions will be used. The results demonstrate that the visual grammar and multimodality-based theoretical framework may be adapted to the discourse of political advertisements. It was additionally found that the framework identified representational, interactional, and compositional processes, which contribute to the social interpretations of the images.
Election Posters in Turkey: A Visual Communication Application
Visual designs of posters are as important as their content. For that reason posters should be designed according to the graphic design principles in order to succeed in their political communication. Based on this proposition, this study analyses the election posters used by three major political parties in Turkey with a special focus on their use of graphic design principles. The evaluation scores showed that, the Justice and Development Party, AKP is the most successful party in employing the graphic design principles in their posters which is followed by the People’s Republican Party, CHP and Nationalist Action Party MHP.
Multimodal Discourse Analysis of Serbian Election Posters
Jezik, književnost, značenje. Jezička istraživanja: zbornik radova (ur. B. Mišić Ilić & V. Lopičić), 2016
In recent years (political) sociology and linguistics have vested some interest into the research of political slogans. Even if these explorations led to a number of important insights and conclusions concerning the essence of slogans, this genre (type of text) still remains an object for further analysis. Though slogans are a kind of "primitive symbolic action" (McConnell 1971: 69), and (maximally) condensed and sublimated short texts, they still embody an amount of linguistic material worth investigating. Precisely because of their compressed and elliptic form (language data), slogans are convenient for "expressing" hidden (implicit) meanings. when we take into account a "material substrate" of a slogan, as for example on a billboard/hoarding or poster, and when we include other semiotic elements in the analysis, then implicit and explicit meanings become enriched or modified (via these other semiotic [visual/pictorial] codes)-and discourse analysis, at the same time, becomes more complex and demanding. The corpus for this study consists of campaign posters used by one presidential candidate in the 2012 elections. This paper argues that a (political) poster-containing a short text (=slogan + possibly some other textual inscription)-relies obviously also on other semiotic code(s) leading to the pragmatic and semiotic enrichment of (complete or incomplete) proposition(s) expressed in a slogan. The analysis examines the interplay and interdependencies between these different codes on the poster and the outcome of this interaction for the overall political/communicative function of a political poster.
Graphic and Textual Elements in Selected Political Campaign Posters: A Stylistic Analysis
American Journal of Arts and Human Science
This study described and analyzed the selected political campaign posters using the stylistic approach. The sources of data are the 13 political campaign posters of the 13 competing candidates for councillors in one of the municiplaities of Ilocos Norte, Philippines, during the 2019 National and Local Elections. The selection was based on accessibility and availability of the campaign posters which means that the posters were selected based on the case by which the posters were obtained and not by any political ideology or affiliation. The stylistic features of the political campaign posters were analyzed using the adapted models of Crystal and Davy (1969), Gosling (1999) and Seidman (2008). The model is centered on describing and analyzing the graphic and textual elements used in the selected posters. The analysis was carried out in order to identify and discuss the stylistic features of the images and words in the selected political campaign posters. The study revealed that the p...
Visual Rhetoric in Election Posters
مجلة جامعة كويه للعلوم الانسانية والاجتماعية, 2023
Although the notion of rhetoric as being intrinsically about verbal discourse has persisted to date, it has become more and more disputed. Over the past two decades, rhetorical studies began to incorporate nonverbal semiotic resources (images, photographs, symbols, color, layout…etc.) in their accounts of rhetoric for visual communication offers far greater force, immediacy, and impact than verbal communication, as envisaged by Blair (2004, p. 53).
2021
Campaign posters are semiotic-discursive resources that form multimodal units of meaning. In political communication, voters' decision making is affected not only by the verbal message, but also by nonverbal indications or physical features (visual attributes) of the candidates. This study analyzed the relationship between visual communication and citizens' voting decisions in a political campaign in Colombia. An analysis of campaign posters in the 2019 Bogotá mayoral elections was designed using a multi-technique methodology. First, two eye-tracking experiments were conducted to assess attention patterns. Then, a series of surveys measured emotions in slogans. It was concluded that, in the Colombian scene, visual elements related to candidates' physical attributes have a small influence over voters' decision making. This finding contradicts the results of studies carried out in different contexts, namely in Europe and the United States.