Multimodal Metaphors and Metonymies in Editorial Cartoons about Türkiye in Kathimerini (original) (raw)
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Pictorial and verbo-pictorial metaphor in Spanish political cartooning
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Facta Universitatis, Series: Linguistics and Literature, 2017
Serbia-EU relations unfolded in pictorial and multimodal discourse in news media in order to explore how this topic is communicated via metaphors and other cognitive instruments in newspaper cartoons. The data collection for our analysis consists of 15 cartoons published in the Serbian daily newspaper Politika in the period 2009-2015, which depict the concept of the EU in relation to Serbia and the varied political and social issues associated with it. Modelling our method of analysis on Bounegru and Forceville (2011), we try to show not only how pictorial and multimodal metaphors reveal the underlying metaphor scenarios, those of JOURNEY, SCHOOL, SPORT and LIQUID, but also how multimodal discourse becomes a powerful tool of conveying different evaluative content and rhetorical impact when set within a specific socio-political context.
Facta Universitatis - Series Linguistics and Literature, 2016
Complementing the broad framework of Conceptual Metaphor Theory (Lakoff this paper we address the topic of Serbia-EU relations unfolded in pictorial and multimodal discourse in news media in order to explore how this topic is communicated via metaphors and other cognitive instruments in newspaper cartoons. The data collection for our analysis consists of 15 cartoons published in the Serbian daily newspaper Politika in the period 2009-2015, which depict the concept of the EU in relation to Serbia and the varied political and social issues associated with it. Modelling our method of analysis on Bounegru and Forceville (2011), we try to show not only how pictorial and multimodal metaphors reveal the underlying metaphor scenarios, those of JOURNEY, SCHOOL, SPORT and LIQUID, but also how multimodal discourse becomes a powerful tool of conveying different evaluative content and rhetorical impact when set within a specific socio-political context.
Visual metaphoric conceptualization in political cartoons
Typical of metaphors in editorial cartoons is that they not only require somehow the mapping of features from one object or domain to another, as all metaphors do, but their interpretation also includes a critical stance towards a particular socio-political situation, event or person. We will argue that the "full" interpretation of editorial cartoon metaphors can best be accounted for on the basis of the combination of two cognitive interpretation strategies, i.e., schematic vs. taxonomic reasoning, following the two types of source domains distinguished by . In the chapter, we argue that schema-based reasoning tends to trigger the rich variety of features to be mapped from source to target domain, and that taxonomic reasoning is often the crucial trigger in interpreting the critical stance expressed in editorial cartoons.
This study proposes a multimodal fusion model to account for the cognitive mechanisms involving 56 political cartoons (multimodal corpus) with regard to U.S. beef import issues as reported in two dominant Taiwanese newspapers, the Liberty Times and United Daily News. Specifically, this study claims that multimodal fusion model evolves from two metonymic-metaphoric networks, i.e., related metonymic network and diversified metaphoric network, and combines the conceptual, visual, and verbal modes. Our analysis demonstrates that multimodal fusion is a significant and recurrent representation technique in the genre of political cartoon and has the cognitive function of encapsulating the abstract complex political debates efficiently with irony and humorous effect. Furthermore, our analysis shows the important role of metonymy and demonstrates how metonymies and metaphors are interwoven in the process of multimodal fusion, which underlies the metaphorical mappings of conceptual scenarios related to "POLITICS IS GAME" and "POLITICS IS WAR." Finally, this study shows that although the critical messages and distinct stances of political cartoons in two newspapers both emerge through multimodal fusion, they are highlighted and contrasted through prominent visual features and verbal context shown in the cartoons.
Identifying and interpreting visual metaphor in political cartoons
In: Manuela Romano (ed.), Metaphor in Social-Political Contexts: Current Crises, 2024
Metaphors abound in political cartoons. This is unsurprising, as visual metaphors are excellent rhetorical tools to provide, in one glance, an evaluation of a newsworthy person or state of affairs in the world. Analysts of cartoons, however, are faced with the challenge of examining and categorizing any visual metaphors in a systematic and replicable manner. In this chapter I revisit my own earlier, co-authored work on metaphor in political cartoons (Bounegru and Forceville 2011; Forceville and Van de Laar 2019; Zhang and Forceville 2020), rooted in Black (1962, 1979), to zoom in on possible criteria for identifying and interpreting metaphors in them. The chapter, which includes a critical discussion of the visual metaphor identification procedure (VISMIP) proposed by Šorm and Steen (2013, 2018), ends by giving some practical advice to aspiring analysts of corpora of discourses featuring visual metaphors.
A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
Revista da ABRALIN, 2021
This paper aligns with a field of research that deals with the use of multimodal metaphors from a cognitive-discursive perspective. In this context, we aim to investigate the role played by images in the instantiation of cross-domain mappings in a particular genre. Specifically, we describe and analyze the cognitive-discursive nature and functioning of visual metaphors in political and social cartoons. This paper first explores the concepts of image schemas, image metaphors, and visual metaphors, as well as the notion of metaphoricity in discourse. We then carry out the analysis of multimodal metaphors in a corpus of editorial cartoons that depict the Covid-19 pandemic, and other related issues within social and political contexts. Some of our findings suggest that cartoons often evoke multilayered off-line frames, image metaphors and conceptual metaphors in order to enhance the persuasive power of their semiotic arrangement, especially by inviting their audience to actively partici...
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Studia Linguistica Universitatis Iagellonicae Cracoviensis , 2017
As compared to their purely verbal manifestations, multimodal realizations of image schematic metaphors have received far too little attention in cognitive linguistics than they would deserve. It will be argued that image schemas (Johnson 1987, Talmy 1988), since they are skeletal conceptual structure, afford an excellent source domain for metaphors that are realized verbo-visually in cartoons. The cartoons selected for this study are all by Janusz Kapusta, a Polish artist, whose works have appeared every week in the Polish magazine " Plus-Minus " for over ten years. In contrast to the gestural medium, films and music, where the relevant elements of image schematic source domains of metaphor are never fully available at once, the cartoons give a " snapshot " of a conceptual image which is ready for inspection as a single Gestalt. They are therefore a good testing ground for discussing the question of how the visual and the verbal modality interact in spatialization of abstract ideas. Providing insights into the function of multimodal metaphors and levels of their activation, the discussion contributes to the ongoing debate on the conceptual nature of metaphor and the embodiment of meaning. The results of the study are also considered in relation to the role of verbo-pictorial metaphor in structuring abstract concepts in a creative way.
A Multimodal Metaphorical Representation of Selected Political Cartoons in Nigeria
Scholars International Journal of Linguistics and Literature, 2024
Complementing studies on the representation of political cartoons which apply metaphorical representation in the portrayal of societal ills, this study explores a multimodal metaphorical representation of selected political cartoons in Nigeria to investigate how cartoonists employed metaphors to represent the current political situation in the country. In the face of the ongoing election petitions and handover of office to the President, among other activities within the political domain in Nigeria, a number of political cartoonists have flooded the online platform with cartoons depicting visual metaphorical representations of happenings within the nation. Such metaphorical representations are semiotically showcased via such cartoons as Go to Court, the Scape Goat, Buhari's Pet, Corruption, and Original Wahala Received by Me in the portrayal of reality that Nigeria faces today. Given the foregoing, this study combines linguistic and visual modes to form a multimodal representation of the metaphors used in the selected political cartoons. The study adopts a qualitative analysis of 10 political cartoons in Nigeria. It uses Kress and van Leeuwen's (2006, 2020) approach to multimodality and Forceville's (1996, 2016) view of visual realisations of conceptual metaphor in constructing meaning to investigate how visual images are constructed to cue conceptual metaphors. The results of the study suggest that Nigerian political cartoons rely mainly on visual metaphors as a means of communicating their messages. In addition, the metaphors used often rely on comic, exaggerated and simplistic depictions to convey their meaning effectively and to stir a strong emotional reaction from the readers. Furthermore, the findings of the study emphasise the importance of metaphorical representation in political cartoons and its implications for public discourse. The results reveal ways to improve the power of the metaphorical messages and the impact of the cartoons on public opinion. The study contributes to the multimodal metaphor research field and reveals the Nigerian public's underlying beliefs and ideologies.
Understanding visual metaphor: The example of newspaper cartoons
Visual Communication, 2003
Using Austrian newspaper cartoons as examples, this article explores the 'grammar' of visual metaphor. It is argued that visual metaphors cannot be described adequately in formal terms only. Rather, they must be considered as visual representations of metaphorical thoughts or concepts. A cognitive definition of metaphor must not, however, distract from potential variations in meaning and impact arising from the mode of communication through which metaphors are expressed. This study suggests that many of the dissimilarities between verbal metaphor and its visual counterpart result from differences regarding what the two modes are able to express easily and efficiently.