Repurchase intent online and its determinants: a Brazilian perspective (original) (raw)

2016

Abstract

There has been increased the number of academic publications that depict the on-line shopping characteristics based on attributes of confidence and attitude, with greater proliferation of these studies in developed countries. In geographical contexts such as Latin America, research in this direction have been developed, mainly anchored on growth by which e-commerce has experienced in recent years. The objective of this research is to verify by means of multivariate data analysis the relationship between the constructs: perceived risk, trust in certifying companies, confidence in the supplier, the propensity to trust, the cultural environment of trust that surrounds these consumers purchase intent and buying behavior. For this study was carried out with application of quantitative research on 259 respondents took a similar study conducted based inChile. As a theoretical contribution, it was found that the six hypotheses tested in the original study, only four were confirmed in Brazil...

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