Use of Social Networking Sites among Undergrade-level Women and its Effect on their Plans to Start a Business (original) (raw)

This study looks at how Facebook, Twitter, and Instagram have impacted the business interests of Bangladeshi college-aged women. The research methodology incorporates the technology acceptance paradigm and a model of technology adoption and usage. The survey was developed, checked for accuracy, and released to the public. According to the results, students' usage of social networking sites affects their confidence in their capacity to succeed and their desire to do so. These results have real-world and theoretical ramifications for policymakers and entrepreneurial education, such as using widely used yet cutting-edge communication and Internet tools to inspire young people to start their own businesses. In this analysis, we test the hypothesis that there is a connection between the time spent on social networking sites (SNS) and measures of confidence in, and desire for, starting one's own business. Over two hundred and fifty female students from Private Universiti...