Digital Technology Use Among Small and Medium Sized Enterprises (original) (raw)
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The impact of digitization on small to medium-sized enterprises (SMEs) can be profound if organizations embrace the move to digitized business. One report showed just how profound this impact can be with 79.7% of survey respondents seeing an increase in productivity of up to 60% in comparison to non-digitized organizations that used more traditional management and sales methods (Ikumoro & Jawad, 2019). While it is true that organizations of all sizes and across all sectors are embracing digitization to increase reaching prospective clients, increase productivity, and improve profits, SMEs seem to be lagging. As with all economic and business changes, education is critical to implement the evolution of SMEs into the digital market. This paper will explore what is needed for SMEs to successfully institute digitization.
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One of the objectives of the Grand Coalition for Digital Jobs is to contribute to raising the level of digital skills in the workforce and in particular in SMEs, in order to prepare them for the transformation of their businesses into the digital era. The main drivers for SMEs wanting to embrace the digital economy are internal efficiencies, cost reductions, better collaboration and new product and service offerings. Investing in the digitalisation of their business is vital for SMEs; this ultimately generates higher returns than any other forms of capital investment. Europe therefore needs to ensure that SMEs are equipped with the necessary digital skills to enable them to transform. This booklet aims to serve as a source of inspiration for SMEs that want to embrace digitalisation and acquire new skills. It contains a collection of case studies of SMEs that were able to transform their business with digital technologies as a result of gaining experience from a variety of developmen...
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Researchers have mentioned the importance of digitization in improving efficiency and productivity in Small and Medium Enterprises (SME). Fortunately, there is no proof that Digitization can be used to deal with the outcome of severe incidents like COVID-19. The research paper suggested that the increased rate of SMEs has increased significantly. This was entirely due to the advent of Digital Technology (DT). In this way, both product and the process become more automated in digitalization, resulting in increased quality and demand. Considering the high scope for higher development, India's SME sector still has much space for new digital technologies to be integrated. This paper addresses the main scenario of SMEs in India and their benefit in GDP. Also, the research includes a brief analysis of CRM applications and digital payment options in SMEs.
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Bulletin of the Transilvania University of Braşov, 2019
Beyond today's technological development, the main aspect is the diversity of generations and their characteristics. Given the consumption behaviour that differs from generation to generation, companies tend to be more and more concerned with the proper use of definite features so that the personalization of transmitted messages is as specific as possible using the digital environment. This defines an organization as a digital one, together with the 10 technologies: digital profiling, target group segmentation, website, search engine marketing (SEM), campaign management, content management, social media, mobile applications, digital collaboration and analysis.
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In today’s global economy, entrepreneurship is an important economic growth engine for the European Union. Small and medium-sized enterprises (SMEs) are the backbone of Europe’s economy, providing 85 % of all new jobs. The European Commission aims to promote entrepreneurship and improve the business environment for SMEs, to allow them to realise their full potential in today’s global economy (EC.2015. COSME). The expansion of SMEs in today's environment is increasingly influenced by the use of digital networks. The present research focuses on the characteristics of digital environment use by SMEs in two EU Member States – Romania and Latvia. Groups of entrepreneurs that produced both goods and services and differed in number of the employed and geographical location were surveyed in each country. The information acquired revealed the technological and economic characteristics of the digitalization process in each country, highlighting both similarities and differences. An analys...
2016
Service enterprises constitute significant drivers of growth for developed countries as well as countries in development. The global economy in combination with the fast paced development of technology in the digital era create opportunities for companies that realize the importance of the service-technology convergence phenomenon, also known as the service economy 3.0.In the case of the Romanian economy, SMEs and the service sector contribute significantly to the country’s economic growth and our study aims to uncover opportunities for Romanian service SMEs to further their chances of succeeding on the global service market through adoption of digital technologies. We find that it is of utmost importance for Romanian service SMEs to bridge the digital divide through furthering their knowledge of network effects and digital ecosystems that can ultimately result in developing core competencies that help them remain relevant on the global services market.
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In the new digital world, globalisation as well as automation have reduced the number of routine, low-skills jobs. Instead, we see a rising demand in jobs with tertiary education and a shift in an enhanced skills set that could enable organisations to seek new opportunities and product innovations. Therefore, the European Union (EU), and various national governments, emphasised on the need of digitally capable graduates to satisfy organisational needs (Bilal et al., 2017; European Union, 2015; Stifterverband für die Deutsche Wissenschaft, 2018; Staatssekretariat für Bildung, Forschung und Innovation SBFI, 2017). As SMEs make out a large proportion of most national economies, it is worthwhile exploring how SMEs value digital competences on behalf of potential recruits (graduates).
2001
Small Medium Enterprises (SMEs) face specific challenges as the pace of technological advancement quickens. In order to keep pace with market demands, these SMEs need, among others, new tools to manage information content and new problem solving skills. They also need personnel capable to analyse the new tools and methodologies, select the most appropriate, deploy the solutions and train their workforce. Larger corporations can relay on the presence of various skills within the company to create successful teams; they can afford external consultants to assist the change management, and broadly based training programs, while SMEs cannot. In this paper we analyse and discuss specific challenges and demands from Italian NorthEast SMEs as they have emerged from our experience in research and internship projects. We present some interesting case history data and discuss some general trends emerging from them. In particular we see that the type of problem in SMEs are not very different to the one encountered in large companies: they are of the same class, and the challenge here is to face efficiently these problems with limited resources.
Journal of Strategy and Management, 2022
PurposeThe study explores the alignment of Swiss small and medium-sized enterprise (SME) managers' understanding of digital transformation, with evidence of digital tool adoption in managerial and operative work. This reveals opportunities for more fully realizing the potential of digital transformation for SMEs.Design/methodology/approachThis multiple-case study, with four theoretically sampled cases, analyzes data from the qualitative answers of 1,593 respondents to a survey of Swiss SMEs about digital transformation. The study draws on a convenience sample of Swiss SME managers.FindingsThe analysis shows little understanding of digital transformation as related to managerial work. However, there are two clear digital tool adoption patterns for managerial work: (1) workflow and workforce management and (2) work-flow and team management. Understandings of digital transformation and operative work focus on the (1) organization of operational work or (2) a combination of organiza...
Influence of an Sme’s Size on the Integration of Digital Technologies and Internet Usage
MEST Journal, 2020
This paper presents an overview of a part of the research performed in order to define the ways and criteria for determining the degree of success of the digitalization of SMEs. During this research, a new Index of the Digitalization of SMEs was defined. It enables a fast assessment of the digitalization level for each SME. The index itself includes four dimensions, of which the third and fourth, Integration of digital technologies and Internet usage, were considered in this paper. The first considered dimension describes the level of digital technology use and electronic commerce. The second dimension focuses on Internet communications and Internet transactions. Considering the importance of using the Internet in the business of most SMEs, the paper presents an analysis of the relationship between the use of the Internet and the connection of SMEs to the Internet. After presenting the methodology of the research, there are shown the results of the research obtained using this methodology. Three research questions supported by appropriate hypotheses, null and alternative, are discussed. Particular emphasis in the research is placed on determining the impact of the size of SMEs on Internet usage. Based on the research, it was established that there is a correlation between the size of SMEs and the level of integration of digital technologies, but there is no correlation between the size of SMEs and the dimension "Internet usage". This work can usefully serve anyone involved in the digitalization of SMEs and/or in the re-engineering of SMEs' business processes.