On a New Intangible Reward for Card-Linked Loyalty Programs (original) (raw)

2018

Abstract

Card-Linked Loyalty is an emerging trend observed in the market to use payment card as a unique identifier for Loyalty Programs. This approach allows to redeem goods and collect bonus points directly during a payment transaction. In this paper, we proposed additional, intangible reward, that can be used in such solutions: shorter transaction processing time. We presented a complete solution for it: Contextual Risk Management System, that can make a dynamic decision whether Cardholder Verification is necessary for the current transaction, or not. It is also able to maintain an acceptable level of risk approved by the Merchant. Additionally, we simulated the proposed solution with real-life transaction traces from payment terminals and showed what kind of information can be determined from it.

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