Rhetorical Theory (Fall 2024) (original) (raw)

Abstract

An ever-changing assemblage of material-symbolic practices, rhetoric makes things matter in some ways rather than others. Rhetoric's force is manifold: it directs attention, generates feelings, constitutes identities, shapes beliefs, informs thinking, inspires action, and much else besides. That is, rhetoric makes worlds, or the contexts in which certain beings, ideas, values, objects, and other phenomena assume significance.

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